diff --git a/src/wuttaweb/views/master.py b/src/wuttaweb/views/master.py
index 5f48e50..949a0e1 100644
--- a/src/wuttaweb/views/master.py
+++ b/src/wuttaweb/views/master.py
@@ -3898,6 +3898,13 @@ class MasterView(View):  # pylint: disable=too-many-public-methods
         if hasattr(cls, "row_model_title_plural"):
             return cls.row_model_title_plural
 
+        if model_class := cls.get_row_model_class():
+            if hasattr(model_class, "__wutta_hint__"):
+                if model_title_plural := model_class.__wutta_hint__.get(
+                    "model_title_plural"
+                ):
+                    return model_title_plural
+
         row_model_title = cls.get_row_model_title()
         return f"{row_model_title}s"
 
diff --git a/tests/views/test_master.py b/tests/views/test_master.py
index 58d1c29..bb31e8c 100644
--- a/tests/views/test_master.py
+++ b/tests/views/test_master.py
@@ -396,6 +396,11 @@ class TestMasterView(WebTestCase):
         with patch.object(mod.MasterView, "row_model_class", new=MyModel, create=True):
             self.assertEqual(mod.MasterView.get_row_model_title_plural(), "Dinosaurs")
 
+        # model class may have wutta hint
+        MyModel.__wutta_hint__ = {"model_title_plural": "T-Rexes"}
+        with patch.object(mod.MasterView, "row_model_class", new=MyModel):
+            self.assertEqual(mod.MasterView.get_row_model_title_plural(), "T-Rexes")
+
     ##############################
     # support methods
     ##############################