diff --git a/src/wuttaweb/views/master.py b/src/wuttaweb/views/master.py
index 99748bc..1f919c1 100644
--- a/src/wuttaweb/views/master.py
+++ b/src/wuttaweb/views/master.py
@@ -3793,6 +3793,11 @@ class MasterView(View):  # pylint: disable=too-many-public-methods
         if hasattr(cls, "row_model_title"):
             return cls.row_model_title
 
+        if model_class := cls.get_row_model_class():
+            if hasattr(model_class, "__wutta_hint__"):
+                if model_title := model_class.__wutta_hint__.get("model_title"):
+                    return model_title
+
         return cls.get_row_model_name()
 
     @classmethod
diff --git a/tests/views/test_master.py b/tests/views/test_master.py
index e6a9e1e..6050edf 100644
--- a/tests/views/test_master.py
+++ b/tests/views/test_master.py
@@ -363,6 +363,11 @@ class TestMasterView(WebTestCase):
         with patch.object(mod.MasterView, "row_model_class", new=MyModel):
             self.assertEqual(mod.MasterView.get_row_model_title(), "Dinosaur")
 
+        # model class may have wutta hint
+        MyModel.__wutta_hint__ = {"model_title": "T-Rex"}
+        with patch.object(mod.MasterView, "row_model_class", new=MyModel):
+            self.assertEqual(mod.MasterView.get_row_model_title(), "T-Rex")
+
     def test_get_row_model_title_plural(self):
 
         # error by default (since no model class)