diff --git a/src/wuttaweb/grids/base.py b/src/wuttaweb/grids/base.py
index 1906997..e2a9f83 100644
--- a/src/wuttaweb/grids/base.py
+++ b/src/wuttaweb/grids/base.py
@@ -2501,11 +2501,10 @@ class Grid:  # pylint: disable=too-many-instance-attributes,too-many-public-meth
         # loop thru data
         data = []
         row_classes = {}
-        for i, record in enumerate(original_data, 1):
-            original_record = record
+        for i, original_record in enumerate(original_data, 1):
 
             # convert record to new dict
-            record = self.object_to_dict(record)
+            record = self.object_to_dict(original_record)
 
             # discard non-declared fields
             record = {field: record[field] for field in record if field in self.columns}
@@ -2518,19 +2517,17 @@ class Grid:  # pylint: disable=too-many-instance-attributes,too-many-public-meth
                 # nb. no need to render if column not included
                 if key in self.columns:
                     value = record.get(key, None)
-                    record[key] = renderer(original_record, key, value)
+                    record[f"_rendered_{key}"] = renderer(original_record, key, value)
 
             # add action urls to each record
             for action in self.actions:
                 key = f"_action_url_{action.key}"
                 if key not in record:
-                    url = action.get_url(original_record, i)
-                    if url:
+                    if url := action.get_url(original_record, i):
                         record[key] = url
 
             # set row css class if applicable
-            css_class = self.get_row_class(original_record, record, i)
-            if css_class:
+            if css_class := self.get_row_class(original_record, record, i):
                 # nb. use *string* zero-based index, for js compat
                 row_classes[str(i - 1)] = css_class
 
diff --git a/src/wuttaweb/templates/grids/vue_template.mako b/src/wuttaweb/templates/grids/vue_template.mako
index 47720fa..34424e9 100644
--- a/src/wuttaweb/templates/grids/vue_template.mako
+++ b/src/wuttaweb/templates/grids/vue_template.mako
@@ -177,9 +177,9 @@
                                  cell-class="c_${column['field']}">
                 % if grid.is_linked(column['field']):
                     <a :href="props.row._action_url_view"
-                       v-html="props.row.${column['field']}" />
+                       v-html="props.row?._rendered_${column['field']} === undefined ? props.row.${column['field']} : props.row._rendered_${column['field']}" />
                 % else:
-                    <span v-html="props.row.${column['field']}"></span>
+                    <span v-html="props.row?._rendered_${column['field']} === undefined ? props.row.${column['field']} : props.row._rendered_${column['field']}"></span>
                 % endif
               </${b}-table-column>
           % endif
diff --git a/tests/grids/test_base.py b/tests/grids/test_base.py
index 15a7a06..2978364 100644
--- a/tests/grids/test_base.py
+++ b/tests/grids/test_base.py
@@ -2025,7 +2025,12 @@ class TestGrid(WebTestCase):
             context,
             {
                 "data": [
-                    {"foo": "blah blah", "baz": "zoo", "_action_url_view": "/blarg"}
+                    {
+                        "foo": "bar",
+                        "_rendered_foo": "blah blah",
+                        "baz": "zoo",
+                        "_action_url_view": "/blarg",
+                    }
                 ],
                 "row_classes": {},
             },
@@ -2080,7 +2085,16 @@ class TestGrid(WebTestCase):
         # can override value rendering
         grid.set_renderer("foo", lambda record, key, value: "blah blah")
         data = grid.get_vue_data()
-        self.assertEqual(data, [{"foo": "blah blah", "_action_url_view": "/blarg"}])
+        self.assertEqual(
+            data,
+            [
+                {
+                    "foo": "bar",
+                    "_rendered_foo": "blah blah",
+                    "_action_url_view": "/blarg",
+                }
+            ],
+        )
 
     def test_get_row_class(self):
         model = self.app.model