diff --git a/src/wuttasync/importing/csv.py b/src/wuttasync/importing/csv.py
index 1d6946d..ab0bf21 100644
--- a/src/wuttasync/importing/csv.py
+++ b/src/wuttasync/importing/csv.py
@@ -25,13 +25,17 @@ Importing from CSV
 """
 
 import csv
+import datetime
+import decimal
 import logging
 import uuid as _uuid
 from collections import OrderedDict
 
+import sqlalchemy as sa
 from sqlalchemy_utils.functions import get_primary_keys
 
 from wuttjamaican.db.util import make_topo_sortkey, UUID
+from wuttjamaican.util import parse_bool
 
 from .base import FromFile
 from .handlers import FromFileHandler
@@ -144,38 +148,48 @@ class FromCsvToSqlalchemyMixin:  # pylint: disable=too-few-public-methods
     """
     Mixin class for CSV → SQLAlchemy ORM :term:`importers <importer>`.
 
-    Meant to be used by :class:`FromCsvToSqlalchemyHandlerMixin`.
+    Such importers are generated automatically by
+    :class:`FromCsvToSqlalchemyHandlerMixin`, so you won't typically
+    reference this mixin class directly.
 
-    This mixin adds some logic to better handle ``uuid`` key fields
-    which are of :class:`~wuttjamaican:wuttjamaican.db.util.UUID` data
-    type (i.e. on the target side).  Namely, when reading ``uuid``
-    values as string from CSV, convert them to proper UUID instances,
-    so the key matching between source and target will behave as
-    expected.
+    This mixin adds data type coercion for each field value read from
+    the CSV file; see :meth:`normalize_source_object()`.
+
+    .. attribute:: coercers
+
+       Dict of coercer functions, keyed by field name.  This is an
+       empty dict by default; however typical usage does not require
+       you to set it, as it's auto-provided from
+       :func:`make_coercers()`.
+
+       Each coercer function should accept a single value, and return
+       the coerced value, e.g.::
+
+          def coerce_int(val):
+              return int(val)
     """
 
-    def __init__(self, config, **kwargs):
-        super().__init__(config, **kwargs)
+    coercers = {}
 
-        # nb. keep track of any key fields which use proper UUID type
-        self.uuid_keys = []
-        for field in self.get_keys():
-            attr = getattr(self.model_class, field)
-            if len(attr.prop.columns) == 1:
-                if isinstance(attr.prop.columns[0].type, UUID):
-                    self.uuid_keys.append(field)
+    def normalize_source_object(self, obj):
+        """
+        Normalize a source record from CSV input file.  See also the
+        parent docs for
+        :meth:`wuttasync.importing.base.Importer.normalize_source_object()`.
 
-    def normalize_source_object(self, obj):  # pylint: disable=empty-docstring
-        """ """
-        data = dict(obj)
+        This will invoke the appropriate coercer function for each
+        field, according to :attr:`coercers`.
 
-        # nb. convert to proper UUID values so key matching will work
-        # properly, where applicable
-        for key in self.uuid_keys:
-            uuid = data[key]
-            if uuid and not isinstance(uuid, _uuid.UUID):
-                data[key] = _uuid.UUID(uuid)
+        :param obj: Raw data record (dict) from CSV reader.
 
+        :returns: Final data dict for the record.
+        """
+        data = {}
+        for field in self.fields:
+            value = obj[field]
+            if field in self.coercers:
+                value = self.coercers[field](value)
+            data[field] = value
         return data
 
 
@@ -267,6 +281,9 @@ class FromCsvToSqlalchemyHandlerMixin:
         * :attr:`FromImporterBase`
         * :attr:`ToImporterBase`
 
+        And :attr:`~FromCsvToSqlalchemyMixin.coercers` will be set on
+        the class, to the result of :func:`make_coercers()`.
+
         :param model_class: A data model class.
 
         :param name: The "model name" for the importer/exporter.  New
@@ -282,6 +299,7 @@ class FromCsvToSqlalchemyHandlerMixin:
             {
                 "model_class": model_class,
                 "key": list(get_primary_keys(model_class)),
+                "coercers": make_coercers(model_class),
             },
         )
 
@@ -299,3 +317,149 @@ class FromCsvToWutta(FromCsvToSqlalchemyHandlerMixin, FromFileHandler, ToWuttaHa
     def get_target_model(self):  # pylint: disable=empty-docstring
         """ """
         return self.app.model
+
+
+##############################
+# coercion utilities
+##############################
+
+
+def make_coercers(model_class):
+    """
+    Returns a dict of coercer functions for use by
+    :meth:`~FromCsvToSqlalchemyMixin.normalize_source_object()`.
+
+    This is called automatically by
+    :meth:`~FromCsvToSqlalchemyHandlerMixin.make_importer_factory()`,
+    in which case the result is assigned to
+    :attr:`~FromCsvToSqlalchemyMixin.coercers` on the importer class.
+
+    It will iterate over all mapped fields, and call
+    :func:`make_coercer()` for each.
+
+    :param model_class: SQLAlchemy mapped class, e.g.
+       :class:`wuttjamaican:wuttjamaican.db.model.base.Person`.
+
+    :returns: Dict of coercer functions, keyed by field name.
+    """
+    mapper = sa.inspect(model_class)
+    fields = list(mapper.columns.keys())
+
+    coercers = {}
+    for field in fields:
+        attr = getattr(model_class, field)
+        coercers[field] = make_coercer(attr)
+
+    return coercers
+
+
+def make_coercer(attr):  # pylint: disable=too-many-return-statements
+    """
+    Returns a coercer function suitable for use by
+    :meth:`~FromCsvToSqlalchemyMixin.normalize_source_object()`.
+
+    This is typically called from :func:`make_coercers()`.  The
+    resulting function will coerce values to the data type defined by
+    the given attribute, e.g.::
+
+       def coerce_int(val):
+           return int(val)
+
+    :param attr: SQLAlchemy mapped attribute, e.g.
+       :attr:`wuttjamaican:wuttjamaican.db.model.upgrades.Upgrade.exit_code`.
+
+    :returns: Coercer function based on mapped attribute data type.
+    """
+    assert len(attr.prop.columns) == 1
+    column = attr.prop.columns[0]
+
+    # UUID
+    if isinstance(attr.type, UUID):
+        return coerce_uuid
+
+    # Boolean
+    if isinstance(attr.type, sa.Boolean):
+        if column.nullable:
+            return coerce_boolean_nullable
+        return coerce_boolean
+
+    # DateTime
+    if isinstance(attr.type, sa.DateTime) or (
+        hasattr(attr.type, "impl") and isinstance(attr.type.impl, sa.DateTime)
+    ):
+        return coerce_datetime
+
+    # Float
+    # nb. check this before decimal, since Numeric inherits from Float
+    if isinstance(attr.type, sa.Float):
+        return coerce_float
+
+    # Decimal
+    if isinstance(attr.type, sa.Numeric):
+        return coerce_decimal
+
+    # Integer
+    if isinstance(attr.type, sa.Integer):
+        return coerce_integer
+
+    # String
+    if isinstance(attr.type, sa.String):
+        if column.nullable:
+            return coerce_string_nullable
+
+    # do not coerce
+    return coerce_noop
+
+
+def coerce_boolean(value):  # pylint: disable=missing-function-docstring
+    return parse_bool(value)
+
+
+def coerce_boolean_nullable(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return coerce_boolean(value)
+
+
+def coerce_datetime(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+
+    try:
+        return datetime.datetime.strptime(value, "%Y-%m-%d %H:%M:%S")
+    except ValueError:
+        return datetime.datetime.strptime(value, "%Y-%m-%d %H:%M:%S.%f")
+
+
+def coerce_decimal(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return decimal.Decimal(value)
+
+
+def coerce_float(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return float(value)
+
+
+def coerce_integer(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return int(value)
+
+
+def coerce_noop(value):  # pylint: disable=missing-function-docstring
+    return value
+
+
+def coerce_string_nullable(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return value
+
+
+def coerce_uuid(value):  # pylint: disable=missing-function-docstring
+    if value == "":
+        return None
+    return _uuid.UUID(value)
diff --git a/tests/importing/test_csv.py b/tests/importing/test_csv.py
index 8544d63..b3f0fad 100644
--- a/tests/importing/test_csv.py
+++ b/tests/importing/test_csv.py
@@ -1,9 +1,15 @@
 # -*- coding: utf-8; -*-
 
 import csv
+import datetime
+import decimal
 import uuid as _uuid
+from unittest import TestCase
 from unittest.mock import patch
 
+import sqlalchemy as sa
+from sqlalchemy import orm
+
 from wuttjamaican.testing import DataTestCase
 
 from wuttasync.importing import (
@@ -115,14 +121,15 @@ class TestFromCsvToSqlalchemyMixin(DataTestCase):
     def test_constructor(self):
         model = self.app.model
 
-        # no uuid keys
+        # no coercers
         imp = self.make_importer(model_class=model.Setting)
-        self.assertEqual(imp.uuid_keys, [])
+        self.assertEqual(imp.coercers, {})
 
         # typical
-        # nb. as of now Upgrade is the only table using proper UUID
-        imp = self.make_importer(model_class=model.Upgrade)
-        self.assertEqual(imp.uuid_keys, ["uuid"])
+        imp = self.make_importer(
+            model_class=model.Upgrade, coercers=mod.make_coercers(model.Setting)
+        )
+        self.assertEqual(len(imp.coercers), 2)
 
     def test_normalize_source_object(self):
         model = self.app.model
@@ -133,13 +140,14 @@ class TestFromCsvToSqlalchemyMixin(DataTestCase):
         self.assertEqual(result, {"name": "foo", "value": "bar"})
 
         # source has proper UUID
-        # nb. as of now Upgrade is the only table using proper UUID
         imp = self.make_importer(
-            model_class=model.Upgrade, fields=["uuid", "description"]
+            model_class=model.Upgrade,
+            fields=["uuid", "description"],
+            coercers=mod.make_coercers(model.Upgrade),
         )
         result = imp.normalize_source_object(
             {
-                "uuid": _uuid.UUID("06753693-d892-77f0-8000-ce71bf7ebbba"),
+                "uuid": "06753693-d892-77f0-8000-ce71bf7ebbba",
                 "description": "testing",
             }
         )
@@ -152,9 +160,10 @@ class TestFromCsvToSqlalchemyMixin(DataTestCase):
         )
 
         # source has string uuid
-        # nb. as of now Upgrade is the only table using proper UUID
         imp = self.make_importer(
-            model_class=model.Upgrade, fields=["uuid", "description"]
+            model_class=model.Upgrade,
+            fields=["uuid", "description"],
+            coercers=mod.make_coercers(model.Upgrade),
         )
         result = imp.normalize_source_object(
             {"uuid": "06753693d89277f08000ce71bf7ebbba", "description": "testing"}
@@ -167,6 +176,33 @@ class TestFromCsvToSqlalchemyMixin(DataTestCase):
             },
         )
 
+        # source has boolean true/false
+        imp = self.make_importer(
+            model_class=model.Upgrade,
+            fields=["uuid", "executing"],
+            coercers=mod.make_coercers(model.Upgrade),
+        )
+        result = imp.normalize_source_object(
+            {"uuid": "06753693d89277f08000ce71bf7ebbba", "executing": "True"}
+        )
+        self.assertEqual(
+            result,
+            {
+                "uuid": _uuid.UUID("06753693-d892-77f0-8000-ce71bf7ebbba"),
+                "executing": True,
+            },
+        )
+        result = imp.normalize_source_object(
+            {"uuid": "06753693d89277f08000ce71bf7ebbba", "executing": "false"}
+        )
+        self.assertEqual(
+            result,
+            {
+                "uuid": _uuid.UUID("06753693-d892-77f0-8000-ce71bf7ebbba"),
+                "executing": False,
+            },
+        )
+
 
 class MockMixinHandler(mod.FromCsvToSqlalchemyHandlerMixin, ToSqlalchemyHandler):
     ToImporterBase = ToSqlalchemy
@@ -207,6 +243,7 @@ class TestFromCsvToSqlalchemyHandlerMixin(DataTestCase):
             factory = handler.make_importer_factory(model.Setting, "Setting")
             self.assertTrue(issubclass(factory, mod.FromCsv))
             self.assertTrue(issubclass(factory, ToSqlalchemy))
+            self.assertTrue(isinstance(factory.coercers, dict))
 
 
 class TestFromCsvToWutta(DataTestCase):
@@ -217,3 +254,183 @@ class TestFromCsvToWutta(DataTestCase):
     def test_get_target_model(self):
         handler = self.make_handler()
         self.assertIs(handler.get_target_model(), self.app.model)
+
+
+Base = orm.declarative_base()
+
+
+class Example(Base):
+    __tablename__ = "example"
+
+    id = sa.Column(sa.Integer(), primary_key=True, nullable=False)
+    optional_id = sa.Column(sa.Integer(), nullable=True)
+
+    name = sa.Column(sa.String(length=100), nullable=False)
+    optional_name = sa.Column(sa.String(length=100), nullable=True)
+
+    flag = sa.Column(sa.Boolean(), nullable=False)
+    optional_flag = sa.Column(sa.Boolean(), nullable=True)
+
+    dt = sa.Column(sa.DateTime(), nullable=False)
+    optional_dt = sa.Column(sa.DateTime(), nullable=True)
+
+    dec = sa.Column(sa.Numeric(scale=8, precision=2), nullable=False)
+    optional_dec = sa.Column(sa.Numeric(scale=8, precision=2), nullable=True)
+
+    flt = sa.Column(sa.Float(), nullable=False)
+    optional_flt = sa.Column(sa.Float(), nullable=True)
+
+
+class TestMakeCoercers(TestCase):
+
+    def test_basic(self):
+        coercers = mod.make_coercers(Example)
+        self.assertEqual(len(coercers), 12)
+
+        self.assertIs(coercers["id"], mod.coerce_integer)
+        self.assertIs(coercers["optional_id"], mod.coerce_integer)
+        self.assertIs(coercers["name"], mod.coerce_noop)
+        self.assertIs(coercers["optional_name"], mod.coerce_string_nullable)
+        self.assertIs(coercers["flag"], mod.coerce_boolean)
+        self.assertIs(coercers["optional_flag"], mod.coerce_boolean_nullable)
+        self.assertIs(coercers["dt"], mod.coerce_datetime)
+        self.assertIs(coercers["optional_dt"], mod.coerce_datetime)
+        self.assertIs(coercers["dec"], mod.coerce_decimal)
+        self.assertIs(coercers["optional_dec"], mod.coerce_decimal)
+        self.assertIs(coercers["flt"], mod.coerce_float)
+        self.assertIs(coercers["optional_flt"], mod.coerce_float)
+
+
+class TestMakeCoercer(TestCase):
+
+    def test_basic(self):
+        func = mod.make_coercer(Example.id)
+        self.assertIs(func, mod.coerce_integer)
+
+        func = mod.make_coercer(Example.optional_id)
+        self.assertIs(func, mod.coerce_integer)
+
+        func = mod.make_coercer(Example.name)
+        self.assertIs(func, mod.coerce_noop)
+
+        func = mod.make_coercer(Example.optional_name)
+        self.assertIs(func, mod.coerce_string_nullable)
+
+        func = mod.make_coercer(Example.flag)
+        self.assertIs(func, mod.coerce_boolean)
+
+        func = mod.make_coercer(Example.optional_flag)
+        self.assertIs(func, mod.coerce_boolean_nullable)
+
+        func = mod.make_coercer(Example.dt)
+        self.assertIs(func, mod.coerce_datetime)
+
+        func = mod.make_coercer(Example.optional_dt)
+        self.assertIs(func, mod.coerce_datetime)
+
+        func = mod.make_coercer(Example.dec)
+        self.assertIs(func, mod.coerce_decimal)
+
+        func = mod.make_coercer(Example.optional_dec)
+        self.assertIs(func, mod.coerce_decimal)
+
+        func = mod.make_coercer(Example.flt)
+        self.assertIs(func, mod.coerce_float)
+
+        func = mod.make_coercer(Example.optional_flt)
+        self.assertIs(func, mod.coerce_float)
+
+
+class TestCoercers(TestCase):
+
+    def test_coerce_boolean(self):
+        self.assertTrue(mod.coerce_boolean("true"))
+        self.assertTrue(mod.coerce_boolean("1"))
+        self.assertTrue(mod.coerce_boolean("yes"))
+
+        self.assertFalse(mod.coerce_boolean("false"))
+        self.assertFalse(mod.coerce_boolean("0"))
+        self.assertFalse(mod.coerce_boolean("no"))
+
+        self.assertFalse(mod.coerce_boolean(""))
+
+    def test_coerce_boolean_nullable(self):
+        self.assertTrue(mod.coerce_boolean_nullable("true"))
+        self.assertTrue(mod.coerce_boolean_nullable("1"))
+        self.assertTrue(mod.coerce_boolean_nullable("yes"))
+
+        self.assertFalse(mod.coerce_boolean_nullable("false"))
+        self.assertFalse(mod.coerce_boolean_nullable("0"))
+        self.assertFalse(mod.coerce_boolean_nullable("no"))
+
+        self.assertIsNone(mod.coerce_boolean_nullable(""))
+
+    def test_coerce_datetime(self):
+        self.assertIsNone(mod.coerce_datetime(""))
+
+        value = mod.coerce_datetime("2025-10-19 20:56:00")
+        self.assertIsInstance(value, datetime.datetime)
+        self.assertEqual(value, datetime.datetime(2025, 10, 19, 20, 56))
+
+        value = mod.coerce_datetime("2025-10-19 20:56:00.1234")
+        self.assertIsInstance(value, datetime.datetime)
+        self.assertEqual(value, datetime.datetime(2025, 10, 19, 20, 56, 0, 123400))
+
+        self.assertRaises(ValueError, mod.coerce_datetime, "XXX")
+
+    def test_coerce_decimal(self):
+        self.assertIsNone(mod.coerce_decimal(""))
+
+        value = mod.coerce_decimal("42")
+        self.assertIsInstance(value, decimal.Decimal)
+        self.assertEqual(value, decimal.Decimal("42.0"))
+        self.assertEqual(value, 42)
+
+        value = mod.coerce_decimal("42.0")
+        self.assertIsInstance(value, decimal.Decimal)
+        self.assertEqual(value, decimal.Decimal("42.0"))
+        self.assertEqual(value, 42)
+
+        self.assertRaises(decimal.InvalidOperation, mod.coerce_decimal, "XXX")
+
+    def test_coerce_float(self):
+        self.assertEqual(mod.coerce_float("42"), 42.0)
+        self.assertEqual(mod.coerce_float("42.0"), 42.0)
+
+        self.assertIsNone(mod.coerce_float(""))
+
+        self.assertRaises(ValueError, mod.coerce_float, "XXX")
+
+    def test_coerce_integer(self):
+        self.assertEqual(mod.coerce_integer("42"), 42)
+        self.assertRaises(ValueError, mod.coerce_integer, "42.0")
+
+        self.assertIsNone(mod.coerce_integer(""))
+
+        self.assertRaises(ValueError, mod.coerce_integer, "XXX")
+
+    def test_coerce_noop(self):
+        self.assertEqual(mod.coerce_noop(""), "")
+
+        self.assertEqual(mod.coerce_noop("42"), "42")
+        self.assertEqual(mod.coerce_noop("XXX"), "XXX")
+
+    def test_coerce_string_nullable(self):
+        self.assertIsNone(mod.coerce_string_nullable(""))
+
+        self.assertEqual(mod.coerce_string_nullable("42"), "42")
+        self.assertEqual(mod.coerce_string_nullable("XXX"), "XXX")
+
+    def test_coerce_uuid(self):
+        self.assertIsNone(mod.coerce_uuid(""))
+
+        uuid = mod.coerce_uuid("06753693d89277f08000ce71bf7ebbba")
+        self.assertIsInstance(uuid, _uuid.UUID)
+        self.assertEqual(uuid, _uuid.UUID("06753693d89277f08000ce71bf7ebbba"))
+        self.assertEqual(uuid.hex, "06753693d89277f08000ce71bf7ebbba")
+
+        uuid = mod.coerce_uuid("06753693-d892-77f0-8000-ce71bf7ebbba")
+        self.assertIsInstance(uuid, _uuid.UUID)
+        self.assertEqual(uuid, _uuid.UUID("06753693-d892-77f0-8000-ce71bf7ebbba"))
+        self.assertEqual(str(uuid), "06753693-d892-77f0-8000-ce71bf7ebbba")
+        self.assertEqual(uuid.hex, "06753693d89277f08000ce71bf7ebbba")