diff --git a/docs/index.rst b/docs/index.rst
index 3bc3a5f..04b7099 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -13,10 +13,14 @@ project.
 However as you can see..the API should be fairly well documented but
 the narrative docs are pretty scant.  That will eventually change.
 
+For an online demo see https://demo.wuttaproject.org/
+
+
 .. toctree::
    :maxdepth: 2
    :caption: Documentation:
 
+   narr/overview
    glossary
    narr/cli/index
 
diff --git a/docs/narr/overview.rst b/docs/narr/overview.rst
new file mode 100644
index 0000000..5394682
--- /dev/null
+++ b/docs/narr/overview.rst
@@ -0,0 +1,75 @@
+
+==========
+ Overview
+==========
+
+Here we'll give the high-level view of what Sideshow is/does.
+
+
+Intended Use Case
+-----------------
+
+Sideshow is designed with "brick and mortar" retailers in mind.  They
+normally sell product "in person" using POS software.
+
+Some retailers allow customers to "place an order" for product which
+is not currently in stock.  The retailer will then place an order with
+their vendor, and ultimately the customer will pay for and receive the
+product.  Depending on the retailer's business rules, customer may
+need to pay for the product up-front, or else at time of pickup.
+They may also receive a discount when ordering by the case etc.
+
+Sideshow provides a common system to track such "case / special orders"
+- which are just called "orders" in Sideshow.  It runs as a web app,
+(normally) on the internal network, where staff can access it from any
+machine.
+
+
+Workflow
+--------
+
+Staff must first create the :term:`order` in Sideshow.  They identify
+the customer / contact info, and add item(s) with desired quantity.
+
+Depending on config, staff may be able to create orders for customer
+and/or products which do not yet exist in the system.
+
+From there, dedicated workflow pages may be used for various steps:
+
+* Placement - staff indicates item(s) are on order from vendor
+* Receiving - staff indicates item(s) arrived from vendor
+* Contact - staff indicates customer has been notified
+* Delivery - staff indicates customer has picked up item(s)
+
+Each :term:`order item` has a status indicating where it is in the
+workflow.  Staff can manually override the status if needed, when
+unexpected situations arise.
+
+
+Customer + Product Data
+-----------------------
+
+By default, Sideshow stores "local" :term:`customers <local customer>`
+and :term:`products <local product>` in its :term:`app database`.
+
+Whenever an order is created for new/unknown customer and/or product,
+records are added to the local customer/product tables as needed.
+From then on those records are available for lookup when creating new
+orders.
+
+However in many cases it's better to query the POS DB for
+customer/product data.  That way the lookup "just works" from the
+staff perspective, and there is no need to store those in Sideshow.
+
+The latter case is referred to as "external" :term:`customers
+<external customer>` and :term:`products <external product>`.  Some
+POS systems are already supported for this:
+
+* CORE-POS via `Sideshow-COREPOS
+  <https://forgejo.wuttaproject.org/wutta/sideshow-corepos>`_
+* ECRS Catapult via `Sideshow-Catapult
+  <https://forgejo.wuttaproject.org/wutta/sideshow-catapult>`_
+  (nb. access restricted)
+* LOC SMS via `Sideshow-LOCSMS
+  <https://forgejo.wuttaproject.org/wutta/sideshow-locsms>`_
+  (nb. access restricted)