diff --git a/tailbone/api/batch/core.py b/tailbone/api/batch/core.py
index f239aaaf..c98e01f1 100644
--- a/tailbone/api/batch/core.py
+++ b/tailbone/api/batch/core.py
@@ -333,6 +333,9 @@ class APIBatchRowView(APIBatchMixin, APIMasterView):
                 msg = "Feature is not implemented"
             return {'error': msg}
 
+        if not row:
+            return {'error': "Could not identify product"}
+
         self.Session.flush()
         result = self._get(obj=row)
         result['ok'] = True