diff --git a/tailbone/templates/batch/inventory/desktop_form.mako b/tailbone/templates/batch/inventory/desktop_form.mako
index 22ca68d7..bc64d498 100644
--- a/tailbone/templates/batch/inventory/desktop_form.mako
+++ b/tailbone/templates/batch/inventory/desktop_form.mako
@@ -143,7 +143,7 @@
                         if (data.product.type2) {
                             $('#units').focus().select();
                         } else {
-                            % if allow_cases:
+                            % if allow_cases and prefer_cases:
                             if ($('#cases').val()) {
                                 $('#cases').focus().select();
                             } else if ($('#units').val()) {
diff --git a/tailbone/templates/mobile/batch/inventory/view_row.mako b/tailbone/templates/mobile/batch/inventory/view_row.mako
index 8643da1e..bfb06dcf 100644
--- a/tailbone/templates/mobile/batch/inventory/view_row.mako
+++ b/tailbone/templates/mobile/batch/inventory/view_row.mako
@@ -5,19 +5,6 @@
 ## TODO: this is broken for actual page (header) title
 <%def name="title()">${h.link_to("Inventory", url('mobile.batch.inventory'))} &raquo; ${h.link_to(batch.id_str, url('mobile.batch.inventory.view', uuid=batch.uuid))} &raquo; ${row.upc.pretty()}</%def>
 
-<%
-   unit_uom = 'LB' if row.product and row.product.weighed else 'EA'
-
-   if row.cases and allow_cases:
-       uom = 'CS'
-   elif row.units:
-       uom = unit_uom
-   elif row.case_quantity and allow_cases:
-       uom = 'CS'
-   else:
-       uom = unit_uom
-%>
-
 <div class="ui-grid-a">
   <div class="ui-block-a">
     % if instance.product:
diff --git a/tailbone/views/batch/core.py b/tailbone/views/batch/core.py
index d1f36c7b..886b078d 100644
--- a/tailbone/views/batch/core.py
+++ b/tailbone/views/batch/core.py
@@ -621,7 +621,7 @@ class BatchMasterView(MasterView):
             if self.request.has_perm('{}.create_row'.format(permission_prefix)):
                 link = tags.link_to("Create a new {}".format(self.get_row_model_title()),
                                     self.get_action_url('create_row', batch))
-                return HTML.tag('p', c=link)
+                return HTML.tag('p', c=[link])
 
     def make_batch_row_grid_tools(self, batch):
         if self.rows_bulk_deletable and not batch.executed and self.request.has_perm('{}.delete_rows'.format(self.get_permission_prefix())):
diff --git a/tailbone/views/inventory.py b/tailbone/views/inventory.py
index 1414e730..85171330 100644
--- a/tailbone/views/inventory.py
+++ b/tailbone/views/inventory.py
@@ -110,6 +110,9 @@ class InventoryBatchView(BatchMasterView):
     # when the batch count mode is "adjust only"
     allow_adjustment_cases = True
 
+    # set to True for the UI to "prefer" case amounts, as opposed to unit
+    prefer_cases = False
+
     labels = {
         'mode': "Count Mode",
     }
@@ -342,6 +345,7 @@ class InventoryBatchView(BatchMasterView):
             'form': form,
             'dform': form.make_deform_form(),
             'allow_cases': self.allow_cases(batch),
+            'prefer_cases': self.prefer_cases,
         })
 
     def allow_cases(self, batch):
@@ -584,6 +588,18 @@ class InventoryBatchView(BatchMasterView):
         row = self.get_row_instance()
         batch = self.get_parent(row)
         form = self.make_mobile_row_form(row)
+
+        allow_cases = self.allow_cases(batch)
+        unit_uom = 'LB' if row.product and row.product.weighed else 'EA'
+        if row.cases and allow_cases:
+            uom = 'CS'
+        elif row.units:
+            uom = unit_uom
+        elif row.case_quantity and allow_cases and self.prefer_cases:
+            uom = 'CS'
+        else:
+            uom = unit_uom
+
         context = {
             'row': row,
             'batch': batch,
@@ -594,7 +610,9 @@ class InventoryBatchView(BatchMasterView):
             'parent_url': self.get_action_url('view', batch, mobile=True),
             'product_image_url': pod.get_image_url(self.rattail_config, row.upc),
             'form': form,
-            'allow_cases': self.allow_cases(batch),
+            'allow_cases': allow_cases,
+            'unit_uom': unit_uom,
+            'uom': uom,
         }
 
         if self.request.has_perm('{}.edit_row'.format(self.get_permission_prefix())):
diff --git a/tailbone/views/master.py b/tailbone/views/master.py
index 74a18f05..6a8b70fb 100644
--- a/tailbone/views/master.py
+++ b/tailbone/views/master.py
@@ -1340,7 +1340,7 @@ class MasterView(View):
         if self.rows_creatable:
             link = tags.link_to("Create a new {}".format(self.get_row_model_title()),
                                 self.get_action_url('create_row', obj))
-            return HTML.tag('p', c=link)
+            return HTML.tag('p', c=[link])
 
     def make_row_grid_tools(self, obj):
         return self.make_default_row_grid_tools(obj)