diff --git a/tailbone/views/batch/core.py b/tailbone/views/batch/core.py
index 29aa308e..985f5502 100644
--- a/tailbone/views/batch/core.py
+++ b/tailbone/views/batch/core.py
@@ -627,6 +627,11 @@ class BatchMasterView(MasterView):
             return tags.link_to(text, url)
         return text
 
+    def render_upc_pretty(self, row, field):
+        upc = getattr(row, field)
+        if upc:
+            return upc.pretty()
+
     def render_row_status(self, row, column):
         code = row.status_code
         if code is None:
@@ -662,6 +667,10 @@ class BatchMasterView(MasterView):
         # sequence
         f.set_readonly('sequence')
 
+        # upc (default rendering, just in case there is such a field
+        # on our row model)
+        f.set_renderer('upc', self.render_upc_pretty)
+
         # status_code
         if self.model_row_class:
             f.set_enum('status_code', self.model_row_class.STATUS)