diff --git a/tailbone/views/batch/product.py b/tailbone/views/batch/product.py
index 5a4f56eb..371a65aa 100644
--- a/tailbone/views/batch/product.py
+++ b/tailbone/views/batch/product.py
@@ -62,6 +62,7 @@ class ProductBatchView(BatchMasterView):
     downloadable = True
     cloneable = True
     execution_options_schema = ExecutionOptions
+    rows_bulk_deletable = True
 
     form_fields = [
         'id',