diff --git a/tailbone/views/__init__.py b/tailbone/views/__init__.py
index 135e45b9..6b6ebc19 100644
--- a/tailbone/views/__init__.py
+++ b/tailbone/views/__init__.py
@@ -2,7 +2,7 @@
 ################################################################################
 #
 #  Rattail -- Retail Software Framework
-#  Copyright © 2010-2019 Lance Edgar
+#  Copyright © 2010-2021 Lance Edgar
 #
 #  This file is part of Rattail.
 #
@@ -29,9 +29,6 @@ from __future__ import unicode_literals, absolute_import
 from .core import View
 from .master import MasterView
 
-# TODO: deprecate / remove some of this
-from .autocomplete import AutocompleteView
-
 
 def includeme(config):
 
diff --git a/tailbone/views/autocomplete.py b/tailbone/views/autocomplete.py
deleted file mode 100644
index f2a12d0e..00000000
--- a/tailbone/views/autocomplete.py
+++ /dev/null
@@ -1,95 +0,0 @@
-# -*- coding: utf-8; -*-
-################################################################################
-#
-#  Rattail -- Retail Software Framework
-#  Copyright © 2010-2021 Lance Edgar
-#
-#  This file is part of Rattail.
-#
-#  Rattail is free software: you can redistribute it and/or modify it under the
-#  terms of the GNU General Public License as published by the Free Software
-#  Foundation, either version 3 of the License, or (at your option) any later
-#  version.
-#
-#  Rattail is distributed in the hope that it will be useful, but WITHOUT ANY
-#  WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS
-#  FOR A PARTICULAR PURPOSE.  See the GNU General Public License for more
-#  details.
-#
-#  You should have received a copy of the GNU General Public License along with
-#  Rattail.  If not, see <http://www.gnu.org/licenses/>.
-#
-################################################################################
-"""
-Autocomplete View
-"""
-
-from __future__ import unicode_literals, absolute_import
-
-import sqlalchemy as sa
-
-from tailbone.views.core import View
-from tailbone.db import Session
-
-
-class AutocompleteView(View):
-    """
-    Base class for generic autocomplete views.
-    """
-
-    def prepare_term(self, term):
-        """
-        If necessary, massage the incoming search term for use with the query.
-        """
-        return term
-
-    def filter_query(self, q):
-        return q
-
-    def make_query(self, term):
-        """
-        Make and return the "complete" query for the given search term.
-        """
-        # we are querying one table (and column) primarily
-        query = Session.query(self.mapped_class)
-        column = getattr(self.mapped_class, self.fieldname)
-
-        # filter according to business logic, if applicable
-        query = self.filter_query(query)
-
-        # filter according to search term(s)
-        criteria = [column.ilike('%{}%'.format(word))
-                    for word in term.split()]
-        query = query.filter(sa.and_(*criteria))
-
-        # sort results by something meaningful
-        query = query.order_by(column)
-        return query
-
-    def query(self, term):
-        return self.make_query(term)
-
-    def display(self, instance):
-        return getattr(instance, self.fieldname)
-
-    def value(self, instance):
-        """
-        Determine the data value for a query result instance.
-        """
-        return instance.uuid
-
-    def get_data(self, term):
-        return self.query(term).all()
-
-    def __call__(self):
-        """
-        View implementation.
-        """
-        term = self.request.params.get(u'term') or u''
-        term = term.strip()
-        if term:
-            term = self.prepare_term(term)
-        if not term:
-            return []
-        results = self.get_data(term)
-        return [{'label': self.display(x), 'value': self.value(x)} for x in results]
diff --git a/tailbone/views/brands.py b/tailbone/views/brands.py
index 29cd6adc..b73060a3 100644
--- a/tailbone/views/brands.py
+++ b/tailbone/views/brands.py
@@ -28,7 +28,7 @@ from __future__ import unicode_literals, absolute_import
 
 from rattail.db import model
 
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 
 class BrandView(MasterView):
@@ -38,6 +38,7 @@ class BrandView(MasterView):
     model_class = model.Brand
     has_versions = True
     bulk_deletable = True
+    supports_autocomplete = True
 
     mergeable = True
     merge_additive_fields = [
@@ -133,21 +134,6 @@ class BrandView(MasterView):
         self.Session.flush()
         self.Session.delete(removing)
 
-# TODO: deprecate / remove this
-BrandsView = BrandView
-
-
-class BrandsAutocomplete(AutocompleteView):
-
-    mapped_class = model.Brand
-    fieldname = 'name'
-
 
 def includeme(config):
-
-    # autocomplete
-    config.add_route('brands.autocomplete', '/brands/autocomplete')
-    config.add_view(BrandsAutocomplete, route_name='brands.autocomplete',
-                    renderer='json', permission='brands.list')
-
     BrandView.defaults(config)
diff --git a/tailbone/views/customers.py b/tailbone/views/customers.py
index f2e5f2dd..27b19e94 100644
--- a/tailbone/views/customers.py
+++ b/tailbone/views/customers.py
@@ -26,11 +26,8 @@ Customer Views
 
 from __future__ import unicode_literals, absolute_import
 
-import re
-
 import six
 import sqlalchemy as sa
-from sqlalchemy import orm
 
 import colander
 from pyramid.httpexceptions import HTTPNotFound
@@ -38,7 +35,7 @@ from webhelpers2.html import HTML, tags
 
 from tailbone import grids
 from tailbone.db import Session
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 from rattail.db import model
 
@@ -52,6 +49,7 @@ class CustomerView(MasterView):
     has_versions = True
     people_detachable = True
     touchable = True
+    supports_autocomplete = True
 
     # whether to show "view full profile" helper for customer view
     show_profiles_helper = True
@@ -451,9 +449,6 @@ class CustomerView(MasterView):
                             route_name='{}.detach_person'.format(route_prefix),
                             permission='{}.detach_person'.format(permission_prefix))
 
-# TODO: deprecate / remove this
-CustomersView = CustomerView
-
 
 # # TODO: this is referenced by some custom apps, but should be moved??
 # def unique_id(value, field):
@@ -473,43 +468,6 @@ def unique_id(node, value):
         raise colander.Invalid(node, "Customer ID must be unique")
 
 
-class CustomerNameAutocomplete(AutocompleteView):
-    """
-    Autocomplete view which operates on customer name.
-    """
-    mapped_class = model.Customer
-    fieldname = 'name'
-
-
-class CustomerPhoneAutocomplete(AutocompleteView):
-    """
-    Autocomplete view which operates on customer phone number.
-
-    .. note::
-       As currently implemented, this view will only work with a PostgreSQL
-       database.  It normalizes the user's search term and the database values
-       to numeric digits only (i.e. removes special characters from each) in
-       order to be able to perform smarter matching.  However normalizing the
-       database value currently uses the PG SQL ``regexp_replace()`` function.
-    """
-    invalid_pattern = re.compile(r'\D')
-
-    def prepare_term(self, term):
-        return self.invalid_pattern.sub('', term)
-
-    def query(self, term):
-        return Session.query(model.CustomerPhoneNumber)\
-            .filter(sa.func.regexp_replace(model.CustomerPhoneNumber.number, r'\D', '', 'g').like('%{0}%'.format(term)))\
-            .order_by(model.CustomerPhoneNumber.number)\
-            .options(orm.joinedload(model.CustomerPhoneNumber.customer))
-
-    def display(self, phone):
-        return "{0} {1}".format(phone.number, phone.customer)
-
-    def value(self, phone):
-        return phone.customer.uuid
-
-
 def customer_info(request):
     """
     View which returns simple dictionary of info for a particular customer.
@@ -527,14 +485,6 @@ def customer_info(request):
 
 def includeme(config):
 
-    # autocomplete
-    config.add_route('customers.autocomplete', '/customers/autocomplete')
-    config.add_view(CustomerNameAutocomplete, route_name='customers.autocomplete',
-                    renderer='json', permission='customers.list')
-    config.add_route('customers.autocomplete.phone', '/customers/autocomplete/phone')
-    config.add_view(CustomerPhoneAutocomplete, route_name='customers.autocomplete.phone',
-                    renderer='json', permission='customers.list')
-
     # info
     config.add_route('customer.info', '/customers/info')
     config.add_view(customer_info, route_name='customer.info',
diff --git a/tailbone/views/departments.py b/tailbone/views/departments.py
index 1d3c36c6..8c841f6b 100644
--- a/tailbone/views/departments.py
+++ b/tailbone/views/departments.py
@@ -30,11 +30,10 @@ import six
 
 from rattail.db import model
 
-from deform import widget as dfwidget
 from webhelpers2.html import HTML
 
 from tailbone import grids
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 
 class DepartmentView(MasterView):
@@ -44,6 +43,7 @@ class DepartmentView(MasterView):
     model_class = model.Department
     touchable = True
     has_versions = True
+    supports_autocomplete = True
 
     grid_columns = [
         'number',
@@ -239,21 +239,6 @@ class DepartmentView(MasterView):
 
         cls._defaults(config)
 
-# TODO: deprecate / remove this
-DepartmentsView = DepartmentView
-
-
-class DepartmentsAutocomplete(AutocompleteView):
-
-    mapped_class = model.Department
-    fieldname = 'name'
-
 
 def includeme(config):
-
-    # autocomplete
-    config.add_route('departments.autocomplete',        '/departments/autocomplete')
-    config.add_view(DepartmentsAutocomplete, route_name='departments.autocomplete',
-                    renderer='json', permission='departments.list')
-
     DepartmentView.defaults(config)
diff --git a/tailbone/views/employees.py b/tailbone/views/employees.py
index aa97b9b7..3ad331ab 100644
--- a/tailbone/views/employees.py
+++ b/tailbone/views/employees.py
@@ -36,8 +36,7 @@ from deform import widget as dfwidget
 from webhelpers2.html import tags, HTML
 
 from tailbone import grids
-from tailbone.db import Session
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 
 class EmployeeView(MasterView):
@@ -47,6 +46,7 @@ class EmployeeView(MasterView):
     model_class = model.Employee
     has_versions = True
     touchable = True
+    supports_autocomplete = True
 
     labels = {
         'id': "ID",
@@ -310,31 +310,6 @@ class EmployeeView(MasterView):
             (model.EmployeeDepartment, 'employee_uuid'),
         ]
 
-# TODO: deprecate / remove this
-EmployeesView = EmployeeView
-
-
-class EmployeesAutocomplete(AutocompleteView):
-    """
-    Autocomplete view for the Employee model, but restricted to return only
-    results for current employees.
-    """
-    mapped_class = model.Person
-    fieldname = 'display_name'
-
-    def filter_query(self, q):
-        return q.join(model.Employee)\
-            .filter(model.Employee.status == self.enum.EMPLOYEE_STATUS_CURRENT)
-
-    def value(self, person):
-        return person.employee.uuid
-
 
 def includeme(config):
-
-    # autocomplete
-    config.add_route('employees.autocomplete',  '/employees/autocomplete')
-    config.add_view(EmployeesAutocomplete, route_name='employees.autocomplete',
-                    renderer='json', permission='employees.list')
-
     EmployeeView.defaults(config)
diff --git a/tailbone/views/master.py b/tailbone/views/master.py
index d238a4bb..ce7fcca7 100644
--- a/tailbone/views/master.py
+++ b/tailbone/views/master.py
@@ -97,6 +97,7 @@ class MasterView(View):
     delete_confirm = 'full'
     bulk_deletable = False
     set_deletable = False
+    supports_autocomplete = False
     supports_set_enabled_toggle = False
     populatable = False
     mergeable = False
@@ -3573,6 +3574,35 @@ class MasterView(View):
             return self.after_delete_url
         return self.get_index_url()
 
+    ##############################
+    # Autocomplete Stuff
+    ##############################
+
+    def autocomplete(self):
+        """
+        View which accepts a single ``term`` param, and returns a list
+        of autocomplete results to match.
+        """
+        app = self.get_rattail_app()
+        key = self.get_autocompleter_key()
+        # url may include key, for more specific autocompleter
+        if 'key' in self.request.matchdict:
+            key = '{}.{}'.format(key, self.request.matchdict['key'])
+        autocompleter = app.get_autocompleter(key)
+
+        term = self.request.params.get('term', '')
+        return autocompleter.autocomplete(self.Session(), term)
+
+    def get_autocompleter_key(self):
+        """
+        Must return the "key" to be used when locating the
+        Autocompleter object, for use with autocomplete view.
+        """
+        if hasattr(self, 'autocompleter_key'):
+            if self.autocompleter_key:
+                return self.autocompleter_key
+        return self.get_route_prefix()
+
     ##############################
     # Associated Rows Stuff
     ##############################
@@ -3965,6 +3995,25 @@ class MasterView(View):
             config.add_view(cls, attr='quickie', route_name='{}.quickie'.format(route_prefix),
                             permission='{}.quickie'.format(permission_prefix))
 
+        # autocomplete
+        if cls.supports_autocomplete:
+
+            # default
+            config.add_route('{}.autocomplete'.format(route_prefix),
+                             '{}/autocomplete'.format(url_prefix))
+            config.add_view(cls, attr='autocomplete',
+                            route_name='{}.autocomplete'.format(route_prefix),
+                            renderer='json',
+                            permission='{}.list'.format(permission_prefix))
+
+            # special
+            config.add_route('{}.autocomplete_special'.format(route_prefix),
+                             '{}/autocomplete/{{key}}'.format(url_prefix))
+            config.add_view(cls, attr='autocomplete',
+                            route_name='{}.autocomplete_special'.format(route_prefix),
+                            renderer='json',
+                            permission='{}.list'.format(permission_prefix))
+
         # create
         if cls.creatable:
             config.add_tailbone_permission(permission_prefix, '{}.create'.format(permission_prefix),
diff --git a/tailbone/views/people.py b/tailbone/views/people.py
index a393df99..a5adb399 100644
--- a/tailbone/views/people.py
+++ b/tailbone/views/people.py
@@ -41,7 +41,7 @@ from pyramid.httpexceptions import HTTPFound, HTTPNotFound
 from webhelpers2.html import HTML, tags
 
 from tailbone import forms, grids
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 
 class PersonView(MasterView):
@@ -56,6 +56,7 @@ class PersonView(MasterView):
     bulk_deletable = True
     is_contact = True
     manage_notes_from_profile_view = False
+    supports_autocomplete = True
 
     labels = {
         'default_phone': "Phone Number",
@@ -854,25 +855,6 @@ class PersonView(MasterView):
             config.add_view(cls, attr='request_merge', route_name='{}.request_merge'.format(route_prefix),
                             permission='{}.request_merge'.format(permission_prefix))
 
-# TODO: deprecate / remove this
-PeopleView = PersonView
-
-
-class PeopleAutocomplete(AutocompleteView):
-
-    mapped_class = model.Person
-    fieldname = 'display_name'
-
-
-class PeopleEmployeesAutocomplete(PeopleAutocomplete):
-    """
-    Autocomplete view for the Person model, but restricted to return only
-    results for people who are employees.
-    """
-
-    def filter_query(self, q):
-        return q.join(model.Employee)
-
 
 class PersonNoteView(MasterView):
     """
@@ -1044,15 +1026,6 @@ class MergePeopleRequestView(MasterView):
 
 
 def includeme(config):
-
-    # autocomplete
-    config.add_route('people.autocomplete', '/people/autocomplete')
-    config.add_view(PeopleAutocomplete, route_name='people.autocomplete',
-                    renderer='json', permission='people.list')
-    config.add_route('people.autocomplete.employees', '/people/autocomplete/employees')
-    config.add_view(PeopleEmployeesAutocomplete, route_name='people.autocomplete.employees',
-                    renderer='json', permission='people.list')
-
     PersonView.defaults(config)
     PersonNoteView.defaults(config)
     MergePeopleRequestView.defaults(config)
diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index 4a52f682..3419ccfe 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -51,7 +51,7 @@ from webhelpers2.html import tags, HTML
 
 from tailbone import forms, grids
 from tailbone.db import Session
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 from tailbone.util import raw_datetime
 
 
@@ -84,6 +84,7 @@ class ProductView(MasterView):
     model_class = model.Product
     has_versions = True
     results_downloadable_xlsx = True
+    supports_autocomplete = True
 
     labels = {
         'item_id': "Item ID",
@@ -1886,31 +1887,6 @@ class ProductView(MasterView):
                         renderer='json',
                         permission='{}.versions'.format(permission_prefix))
 
-# TODO: deprecate / remove this
-ProductsView = ProductView
-
-
-class ProductsAutocomplete(AutocompleteView):
-    """
-    Autocomplete view for products.
-    """
-    mapped_class = model.Product
-    fieldname = 'description'
-
-    def query(self, term):
-        q = Session.query(model.Product).outerjoin(model.Brand)
-        q = q.filter(sa.or_(
-                model.Brand.name.ilike('%{}%'.format(term)),
-                model.Product.description.ilike('%{}%'.format(term))))
-        if not self.request.has_perm('products.view_deleted'):
-            q = q.filter(model.Product.deleted == False)
-        q = q.order_by(model.Brand.name, model.Product.description)
-        q = q.options(orm.joinedload(model.Product.brand))
-        return q
-
-    def display(self, product):
-        return product.full_description
-
 
 def print_labels(request):
     profile = request.params.get('profile')
@@ -1942,10 +1918,6 @@ def print_labels(request):
 
 def includeme(config):
 
-    config.add_route('products.autocomplete', '/products/autocomplete')
-    config.add_view(ProductsAutocomplete, route_name='products.autocomplete',
-                    renderer='json', permission='products.list')
-
     config.add_route('products.print_labels', '/products/labels')
     config.add_view(print_labels, route_name='products.print_labels',
                     renderer='json', permission='products.print_labels')
diff --git a/tailbone/views/vendors/__init__.py b/tailbone/views/vendors/__init__.py
index 885ec712..6a31777c 100644
--- a/tailbone/views/vendors/__init__.py
+++ b/tailbone/views/vendors/__init__.py
@@ -26,9 +26,7 @@ Views pertaining to vendors
 
 from __future__ import unicode_literals, absolute_import
 
-from .core import VendorView, VendorsAutocomplete
-# TODO: deprecate / remove this
-from .core import VendorsView
+from .core import VendorView
 
 
 def includeme(config):
diff --git a/tailbone/views/vendors/core.py b/tailbone/views/vendors/core.py
index 7a6f4eca..ceac1c71 100644
--- a/tailbone/views/vendors/core.py
+++ b/tailbone/views/vendors/core.py
@@ -32,7 +32,7 @@ from rattail.db import model
 
 from webhelpers2.html import tags
 
-from tailbone.views import MasterView, AutocompleteView
+from tailbone.views import MasterView
 
 
 class VendorView(MasterView):
@@ -42,6 +42,7 @@ class VendorView(MasterView):
     model_class = model.Vendor
     has_versions = True
     touchable = True
+    supports_autocomplete = True
 
     labels = {
         'id': "ID",
@@ -167,21 +168,6 @@ class VendorView(MasterView):
             (model.VendorContact, 'vendor_uuid'),
         ]
 
-# TODO: deprecate / remove this
-VendorsView = VendorView
-
-
-class VendorsAutocomplete(AutocompleteView):
-
-    mapped_class = model.Vendor
-    fieldname = 'name'
-
 
 def includeme(config):
-
-    # autocomplete
-    config.add_route('vendors.autocomplete', '/vendors/autocomplete')
-    config.add_view(VendorsAutocomplete, route_name='vendors.autocomplete',
-                    renderer='json', permission='vendors.list')
-
     VendorView.defaults(config)
diff --git a/tests/views/test_autocomplete.py b/tests/views/test_autocomplete.py
deleted file mode 100644
index 717a2621..00000000
--- a/tests/views/test_autocomplete.py
+++ /dev/null
@@ -1,86 +0,0 @@
-
-from mock import Mock
-from pyramid import testing
-import sqlalchemy as sa
-
-from .. import TestCase, mock_query
-from tailbone.views import autocomplete
-
-
-class BareAutocompleteViewTests(TestCase):
-
-    def view(self, **kwargs):
-        request = testing.DummyRequest(**kwargs)
-        return autocomplete.AutocompleteView(request)
-
-    def test_attributes(self):
-        view = self.view()
-        self.assertRaises(AttributeError, getattr, view, 'mapped_class')
-        self.assertRaises(AttributeError, getattr, view, 'fieldname')
-
-    def test_filter_query(self):
-        view = self.view()
-        query = Mock()
-        filtered = view.filter_query(query)
-        self.assertTrue(filtered is query)
-
-    def test_make_query(self):
-        view = self.view()
-        # No mapped_class defined for view.
-        self.assertRaises(AttributeError, view.make_query, 'test')
-
-    def test_query(self):
-        view = self.view()
-        query = Mock()
-        view.make_query = Mock(return_value=query)
-        filtered = view.query('test')
-        self.assertTrue(filtered is query)
-
-    def test_display(self):
-        view = self.view()
-        instance = Mock()
-        # No fieldname defined for view.
-        self.assertRaises(AttributeError, view.display, instance)
-
-    def test_call(self):
-        # Empty or missing query term yields empty list.
-        view = self.view(params={})
-        self.assertEqual(view(), [])
-        view = self.view(params={'term': None})
-        self.assertEqual(view(), [])
-        view = self.view(params={'term': ''})
-        self.assertEqual(view(), [])
-        view = self.view(params={'term': '\t'})
-        self.assertEqual(view(), [])
-        # No mapped_class defined for view.
-        view = self.view(params={'term': 'bogus'})
-        self.assertRaises(AttributeError, view)
-
-
-class SampleAutocompleteViewTests(TestCase):
-
-    def setUp(self):
-        super(SampleAutocompleteViewTests, self).setUp()
-        self.Session_query = autocomplete.Session.query
-        self.query = mock_query()
-        autocomplete.Session.query = self.query
-
-    def tearDown(self):
-        super(SampleAutocompleteViewTests, self).tearDown()
-        autocomplete.Session.query = self.Session_query
-
-    def view(self, **kwargs):
-        request = testing.DummyRequest(**kwargs)
-        view = autocomplete.AutocompleteView(request)
-        view.mapped_class = Mock()
-        view.fieldname = 'thing'
-        return view
-
-    def test_make_query(self):
-        view = self.view()
-        whatever = sa.text('whatever')
-        view.mapped_class.thing.ilike.return_value = whatever
-        self.assertTrue(view.make_query('test') is self.query)
-        view.mapped_class.thing.ilike.assert_called_with('%test%')
-        self.query.filter.assert_called_with(whatever)
-        self.query.order_by.assert_called_with(view.mapped_class.thing)