diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index e6d2b7d4..7945b5db 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -664,6 +664,8 @@ class ProductView(MasterView):
         classes = []
         if product.not_for_sale:
             classes.append('not-for-sale')
+        if product.discontinued:
+            classes.append('discontinued')
         if product.deleted:
             classes.append('deleted')
         if classes: