diff --git a/tailbone/util.py b/tailbone/util.py
index aea29342..85918330 100644
--- a/tailbone/util.py
+++ b/tailbone/util.py
@@ -100,7 +100,7 @@ def pretty_datetime(config, value):
                     c=humanize.naturaltime(time_ago))
 
 
-def raw_datetime(config, value, verbose=False):
+def raw_datetime(config, value, verbose=False, as_date=False):
     """
     Formats a datetime as a "raw" human-readable string, with a tooltip
     showing the more human-friendly "time since" equivalent.
@@ -129,7 +129,10 @@ def raw_datetime(config, value, verbose=False):
 
     # Avoid strftime error when year falls before epoch.
     if value.year >= 1900:
-        kwargs['c'] = value.strftime('%Y-%m-%d %I:%M:%S %p')
+        if as_date:
+            kwargs['c'] = value.strftime('%Y-%m-%d')
+        else:
+            kwargs['c'] = value.strftime('%Y-%m-%d %I:%M:%S %p')
     else:
         kwargs['c'] = six.text_type(value)