diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index 9700424b..8988538b 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -1876,6 +1876,7 @@ class ProductView(MasterView):
         ])
 
     # TODO: deprecate / remove this?  not sure if/where it is used
+    # (hm, still used by the old Instacart -> Configure page..)
     def search_v1(self):
         """
         Locate a product(s) by UPC.
@@ -1898,7 +1899,8 @@ class ProductView(MasterView):
                     'upc': str(product.upc),
                     'upc_pretty': product.upc.pretty(),
                     'full_description': product.full_description,
-                    'image_url': pod.get_image_url(self.rattail_config, product.upc),
+                    'image_url': pod.get_image_url(self.rattail_config, product.upc,
+                                                   require=False),
                 }
                 uuid = self.request.GET.get('with_vendor_cost')
                 if uuid: