diff --git a/tailbone/api/common.py b/tailbone/api/common.py
index c2823ff9..81458c01 100644
--- a/tailbone/api/common.py
+++ b/tailbone/api/common.py
@@ -104,7 +104,8 @@ class CommonView(APIView):
                 data['user_url'] = '#' # TODO: could get from config?
 
             data['client_ip'] = self.request.client_addr
-            send_email(self.rattail_config, self.feedback_email_key, data=data)
+            email_key = data['email_key'] or self.feedback_email_key
+            send_email(self.rattail_config, email_key, data=data)
             return {'ok': True}
 
         return {'error': "Form did not validate!"}
diff --git a/tailbone/forms/common.py b/tailbone/forms/common.py
index 9cc145dd..26934479 100644
--- a/tailbone/forms/common.py
+++ b/tailbone/forms/common.py
@@ -2,7 +2,7 @@
 ################################################################################
 #
 #  Rattail -- Retail Software Framework
-#  Copyright © 2010-2019 Lance Edgar
+#  Copyright © 2010-2021 Lance Edgar
 #
 #  This file is part of Rattail.
 #
@@ -46,6 +46,9 @@ class Feedback(colander.Schema):
     """
     Form schema for user feedback.
     """
+    email_key = colander.SchemaNode(colander.String(),
+                                    missing=colander.null)
+
     referrer = colander.SchemaNode(colander.String())
 
     user = colander.SchemaNode(colander.String(),