diff --git a/tailbone/views/master.py b/tailbone/views/master.py
index 50394468..aec92acb 100644
--- a/tailbone/views/master.py
+++ b/tailbone/views/master.py
@@ -2,7 +2,7 @@
 ################################################################################
 #
 #  Rattail -- Retail Software Framework
-#  Copyright © 2010-2018 Lance Edgar
+#  Copyright © 2010-2019 Lance Edgar
 #
 #  This file is part of Rattail.
 #
@@ -27,6 +27,7 @@ Model Master View
 from __future__ import unicode_literals, absolute_import
 
 import os
+import datetime
 import tempfile
 import logging
 
@@ -2345,6 +2346,9 @@ class MasterView(View):
         csvrow = {}
         for field in fields:
             value = getattr(obj, field, None)
+            if isinstance(value, datetime.datetime):
+                # TODO: this assumes value is *always* naive UTC
+                value = localtime(self.rattail_config, value, from_utc=True)
             csvrow[field] = '' if value is None else six.text_type(value)
         return csvrow
 
@@ -2355,6 +2359,9 @@ class MasterView(View):
         csvrow = {}
         for field in fields:
             value = getattr(row, field, None)
+            if isinstance(value, datetime.datetime):
+                # TODO: this assumes value is *always* naive UTC
+                value = localtime(self.rattail_config, value, from_utc=True)
             csvrow[field] = '' if value is None else six.text_type(value)
         return csvrow