diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index 14e17247..1d611400 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -1231,6 +1231,33 @@ class ProductsView(MasterView):
                     })
                     last_price = version.price
 
+        # next we find all relevant *Regular* ProductPriceVersion records
+        versions = self.Session.query(ProductPriceVersion)\
+                               .join(Transaction,
+                                     Transaction.id == ProductPriceVersion.transaction_id)\
+                               .filter(ProductPriceVersion.product_uuid == product.uuid)\
+                               .filter(ProductPriceVersion.type == self.enum.PRICE_TYPE_REGULAR)\
+                               .order_by(Transaction.issued_at,
+                                         Transaction.id)\
+                               .all()
+
+        last_price = None
+        for version in versions:
+            # only include this version if it was "regular" at the time
+            if version.uuid == version.product.regular_price_uuid:
+                if version.price != last_price:
+                    changed = version.transaction.issued_at
+                    price = version.price
+                    history.append({
+                        'transaction_id': version.transaction.id,
+                        'price': version.price,
+                        'price_type': self.enum.PRICE_TYPE[version.type],
+                        'since': humanize.naturaltime(now - changed),
+                        'changed': changed,
+                        'changed_by': version.transaction.user,
+                    })
+                    last_price = version.price
+
         final_history = OrderedDict()
         for hist in sorted(history, key=lambda h: h['changed'], reverse=True):
             if hist['transaction_id'] not in final_history: