diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index cc6a47ec..3b6f45f0 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -1067,23 +1067,7 @@ class ProductView(MasterView):
         product = kwargs['instance']
         use_buefy = self.get_use_buefy()
 
-        # TODO: pretty sure this is no longer needed?  guess we'll find out
-        # kwargs['image'] = False
-
-        # maybe provide image URL for product; we prefer image from our DB if
-        # present, but otherwise a "POD" image URL can be attempted.
-        if product.image:
-            kwargs['image_url'] = self.request.route_url('products.image', uuid=product.uuid)
-
-        elif product.upc:
-            if self.rattail_config.getbool('tailbone', 'products.show_pod_image', default=False):
-                # here we try to give a URL to a so-called "POD" image for the product
-                kwargs['image_url'] = pod.get_image_url(self.rattail_config, product.upc)
-                kwargs['image_path'] = pod.get_image_path(self.rattail_config, product.upc)
-
-        # maybe use "image not found" placeholder image
-        if not kwargs.get('image_url'):
-            kwargs['image_url'] = self.request.static_url('tailbone:static/img/product.png')
+        kwargs['image_url'] = self.handler.get_image_url(product)
 
         # add price history, if user has access
         if self.rattail_config.versioning_enabled() and self.has_perm('versions'):