diff --git a/rattail/pyramid/views/labels.py b/rattail/pyramid/views/labels.py
index 92d7eb2f..931cb14e 100644
--- a/rattail/pyramid/views/labels.py
+++ b/rattail/pyramid/views/labels.py
@@ -114,6 +114,16 @@ class ProfileCrud(CrudView):
                 ])
         return fs
 
+    def post_save(self, form):
+        profile = form.fieldset.model
+        if not profile.format:
+            formatter = profile.get_formatter()
+            if formatter:
+                try:
+                    profile.format = formatter.default_format
+                except NotImplementedError:
+                    pass
+
     def post_save_url(self, form):
         return self.request.route_url('label_profile.read',
                                       uuid=form.fieldset.model.uuid)