diff --git a/tailbone/subscribers.py b/tailbone/subscribers.py
index 44b69247..741f9265 100644
--- a/tailbone/subscribers.py
+++ b/tailbone/subscribers.py
@@ -102,6 +102,7 @@ def before_render(event):
 
     renderer_globals = event
     renderer_globals['rattail_app'] = request.rattail_config.get_app()
+    renderer_globals['app_title'] = request.rattail_config.app_title()
     renderer_globals['h'] = helpers
     renderer_globals['url'] = request.route_url
     renderer_globals['rattail'] = rattail