diff --git a/tailbone/views/batch/inventory.py b/tailbone/views/batch/inventory.py
index 91577277..0fcb9e87 100644
--- a/tailbone/views/batch/inventory.py
+++ b/tailbone/views/batch/inventory.py
@@ -33,7 +33,7 @@ import logging
 import six
 
 from rattail import pod
-from rattail.db import model, api
+from rattail.db import model
 from rattail.db.util import make_full_description
 from rattail.time import localtime
 from rattail.gpc import GPC
@@ -375,25 +375,13 @@ class InventoryBatchView(BatchMasterView):
     def find_row_for_product(self, batch, product):
         return self.handler.find_row_for_product(self.Session(), batch, product)
 
+    # TODO: deprecate / remove (?)
     def find_product(self, entry):
-        upc = re.sub(r'\D', '', entry.strip())
-        if upc:
+        lookup_by_code = self.rattail_config.getbool(
+            'tailbone', 'inventory.lookup_by_code', default=False)
 
-            # first try to locate existing batch row by UPC match
-            provided = GPC(upc, calc_check_digit=False)
-            checked = GPC(upc, calc_check_digit='upc')
-            product = api.get_product_by_upc(self.Session(), provided)
-            if product:
-                return product
-            product = api.get_product_by_upc(self.Session(), checked)
-            if product:
-                return product
-
-        # maybe try to locate product by alternate code
-        if self.rattail_config.getbool('tailbone', 'inventory.lookup_by_code', default=False):
-            product = api.get_product_by_code(self.Session(), entry)
-            if product:
-                return product
+        return self.handler.locate_product_for_entry(
+            self.Session(), entry, lookup_by_code=lookup_by_code)
 
     def product_info(self, product):
         data = {}