diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index c3265efd..866059b0 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -903,6 +903,10 @@ class ProductsView(MasterView):
                 kwargs['image_url'] = pod.get_image_url(self.rattail_config, product.upc)
                 kwargs['image_path'] = pod.get_image_path(self.rattail_config, product.upc)
 
+        # maybe use "image not found" placeholder image
+        if not kwargs.get('image_url'):
+            kwargs['image_url'] = self.request.static_url('tailbone:static/img/product.png')
+
         kwargs['costs_label_preferred'] = "Pref."
         kwargs['costs_label_vendor'] = "Vendor"
         kwargs['costs_label_code'] = "Order Code"