diff --git a/tailbone/forms2/__init__.py b/tailbone/forms2/__init__.py
new file mode 100644
index 00000000..5e1ffcae
--- /dev/null
+++ b/tailbone/forms2/__init__.py
@@ -0,0 +1,29 @@
+# -*- coding: utf-8; -*-
+################################################################################
+#
+#  Rattail -- Retail Software Framework
+#  Copyright © 2010-2017 Lance Edgar
+#
+#  This file is part of Rattail.
+#
+#  Rattail is free software: you can redistribute it and/or modify it under the
+#  terms of the GNU General Public License as published by the Free Software
+#  Foundation, either version 3 of the License, or (at your option) any later
+#  version.
+#
+#  Rattail is distributed in the hope that it will be useful, but WITHOUT ANY
+#  WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS
+#  FOR A PARTICULAR PURPOSE.  See the GNU General Public License for more
+#  details.
+#
+#  You should have received a copy of the GNU General Public License along with
+#  Rattail.  If not, see <http://www.gnu.org/licenses/>.
+#
+################################################################################
+"""
+Forms Library
+"""
+
+from __future__ import unicode_literals, absolute_import
+
+from .core import Form
diff --git a/tailbone/forms2/core.py b/tailbone/forms2/core.py
new file mode 100644
index 00000000..40dbc44d
--- /dev/null
+++ b/tailbone/forms2/core.py
@@ -0,0 +1,381 @@
+# -*- coding: utf-8; -*-
+################################################################################
+#
+#  Rattail -- Retail Software Framework
+#  Copyright © 2010-2017 Lance Edgar
+#
+#  This file is part of Rattail.
+#
+#  Rattail is free software: you can redistribute it and/or modify it under the
+#  terms of the GNU General Public License as published by the Free Software
+#  Foundation, either version 3 of the License, or (at your option) any later
+#  version.
+#
+#  Rattail is distributed in the hope that it will be useful, but WITHOUT ANY
+#  WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS
+#  FOR A PARTICULAR PURPOSE.  See the GNU General Public License for more
+#  details.
+#
+#  You should have received a copy of the GNU General Public License along with
+#  Rattail.  If not, see <http://www.gnu.org/licenses/>.
+#
+################################################################################
+"""
+Forms Core
+"""
+
+from __future__ import unicode_literals, absolute_import
+
+import logging
+
+import six
+import sqlalchemy as sa
+from sqlalchemy import orm
+from sqlalchemy.ext.associationproxy import AssociationProxy, ASSOCIATION_PROXY
+
+from rattail.util import prettify
+
+import colander
+from colanderalchemy import SQLAlchemySchemaNode
+import deform
+from deform import widget as dfwidget
+from pyramid.renderers import render
+from webhelpers2.html import tags, HTML
+
+
+log = logging.getLogger(__name__)
+
+
+class CustomSchemaNode(SQLAlchemySchemaNode):
+
+    def get_schema_from_relationship(self, prop, overrides):
+        """ Build and return a :class:`colander.SchemaNode` for a relationship.
+        """
+
+        # for some reason ColanderAlchemy wants to crawl our entire ORM by
+        # default, by way of relationships.  this 'excludes' hack is used to
+        # prevent that, by forcing skip of 2nd-level relationships
+
+        excludes = []
+        if isinstance(prop, orm.RelationshipProperty):
+            for next_prop in prop.mapper.iterate_properties:
+                if isinstance(next_prop, orm.RelationshipProperty):
+                    excludes.append(next_prop.key)
+
+        if excludes:
+            overrides['excludes'] = excludes
+
+        return super(CustomSchemaNode, self).get_schema_from_relationship(prop, overrides)
+
+    def dictify(self, obj):
+        """ Return a dictified version of `obj` using schema information.
+
+        .. note::
+           This method was copied from upstream and modified to add automatic
+           handling of "association proxy" fields.
+        """
+        dict_ = super(CustomSchemaNode, self).dictify(obj)
+        for node in self:
+
+            name = node.name
+            if name not in dict_:
+
+                try:
+                    desc = getattr(self.inspector.all_orm_descriptors, name)
+                    if desc.extension_type != ASSOCIATION_PROXY:
+                        continue
+                    value = getattr(obj, name)
+                except AttributeError:
+                    continue
+
+                if value is None:
+                    if isinstance(node.typ, colander.String):
+                        # colander has an issue with `None` on a String type
+                        #  where it translates it into "None".  Let's check
+                        #  for that specific case and turn it into a
+                        #  `colander.null`.
+                        dict_[name] = colander.null
+                    else:
+                        # A specific case this helps is with Integer where
+                        #  `None` is an invalid value.  We call serialize()
+                        #  to test if we have a value that will work later
+                        #  for serialization and then allow it if it doesn't
+                        #  raise an exception.  Hopefully this also catches
+                        #  issues with user defined types and future issues.
+                        try:
+                            node.serialize(value)
+                        except:
+                            dict_[name] = colander.null
+                        else:
+                            dict_[name] = value
+                else:
+                    dict_[name] = value
+
+        return dict_
+
+    def objectify(self, dict_, context=None):
+        """ Return an object representing ``dict_`` using schema information.
+
+        .. note::
+           This method was copied from upstream and modified to add automatic
+           handling of "association proxy" fields.
+        """
+        mapper = self.inspector
+        context = mapper.class_() if context is None else context
+        for attr in dict_:
+            if mapper.has_property(attr):
+                prop = mapper.get_property(attr)
+                if hasattr(prop, 'mapper'):
+                    cls = prop.mapper.class_
+                    if prop.uselist:
+                        # Sequence of objects
+                        value = [self[attr].children[0].objectify(obj)
+                                 for obj in dict_[attr]]
+                    else:
+                        # Single object
+                        value = self[attr].objectify(dict_[attr])
+                else:
+                     value = dict_[attr]
+                     if value is colander.null:
+                         # `colander.null` is never an appropriate
+                         #  value to be placed on an SQLAlchemy object
+                         #  so we translate it into `None`.
+                         value = None
+                setattr(context, attr, value)
+
+            else:
+                # try to process association proxy field
+                desc = mapper.all_orm_descriptors.get(attr)
+                if desc and desc.extension_type == ASSOCIATION_PROXY:
+                    value = dict_[attr]
+                    if value is colander.null:
+                        # `colander.null` is never an appropriate
+                        #  value to be placed on an SQLAlchemy object
+                        #  so we translate it into `None`.
+                        value = None
+                    setattr(context, attr, value)
+
+                else:
+                    # Ignore attributes if they are not mapped
+                    log.debug(
+                        'SQLAlchemySchemaNode.objectify: %s not found on '
+                        '%s. This property has been ignored.',
+                        attr, self
+                    )
+                    continue
+
+        return context
+
+
+class Form(object):
+    """
+    Base class for all forms.
+    """
+
+    def __init__(self, fields=None, schema=None, request=None, readonly=False, readonly_fields=[],
+                 model_instance=None, model_class=None, labels={}, renderers={}, widgets={},
+                 action_url=None, cancel_url=None):
+
+        self.fields = fields
+        self.schema = schema
+        self.request = request
+        self.readonly = readonly
+        self.readonly_fields = set(readonly_fields or [])
+        self.model_instance = model_instance
+        self.model_class = model_class
+        if self.model_instance and not self.model_class:
+            self.model_class = type(self.model_instance)
+        if self.model_class and self.fields is None:
+            self.fields = self.make_fields()
+        self.labels = labels or {}
+        self.renderers = renderers or {}
+        self.widgets = widgets or {}
+        self.action_url = action_url
+        self.cancel_url = cancel_url
+
+    def make_fields(self):
+        """
+        Return a default list of fields, based on :attr:`model_class`.
+        """
+        if not self.model_class:
+            raise ValueError("Must define model_class to use make_fields()")
+
+        mapper = orm.class_mapper(self.model_class)
+
+        # first add primary column fields
+        fields = [prop.key for prop in mapper.iterate_properties
+                  if not prop.key.startswith('_')
+                  and prop.key != 'versions']
+
+        # then add association proxy fields
+        for key, desc in sa.inspect(self.model_class).all_orm_descriptors.items():
+            if desc.extension_type == ASSOCIATION_PROXY:
+                fields.append(key)
+
+        return fields
+
+    def remove_field(self, key):
+        if key in self.fields:
+            self.fields.remove(key)
+
+    def make_schema(self):
+        if not self.model_class:
+            # TODO
+            raise NotImplementedError
+
+        if not self.schema:
+
+            mapper = orm.class_mapper(self.model_class)
+
+            # first filter our "full" field list so we ignore certain ones.  in
+            # particular we don't want readonly fields in the schema, or any
+            # which appear to be "private"
+            includes = [f for f in self.fields
+                        if f not in self.readonly_fields
+                        and not f.startswith('_')
+                        and f != 'versions']
+
+            # make schema - only include *property* fields at this point
+            schema = CustomSchemaNode(self.model_class,
+                                      includes=[p.key for p in mapper.iterate_properties
+                                                if p.key in includes])
+
+            # for now, must manually add any "extra" fields?  this includes all
+            # association proxy fields, not sure how other fields will behave
+            for field in includes:
+                if field not in schema:
+                    schema.add(colander.SchemaNode(colander.String(), name=field))
+
+            # apply any label overrides
+            for key, label in self.labels.items():
+                if key in schema:
+                    schema[key].title = label
+
+            # apply any widget overrides
+            for key, widget in self.widgets.items():
+                if key in schema:
+                    schema[key].widget = widget
+
+            self.schema = schema
+
+        return self.schema
+
+    def set_label(self, key, label):
+        self.labels[key] = label
+
+    def get_label(self, key):
+        return self.labels.get(key, prettify(key))
+
+    def set_readonly(self, key, readonly=True):
+        if readonly:
+            self.readonly_fields.add(key)
+        else:
+            if key in self.readonly_fields:
+                self.readonly_fields.remove(key)
+
+    def set_type(self, key, type_):
+        if type_ == 'codeblock':
+            self.set_renderer(key, self.render_codeblock)
+            self.set_widget(key, dfwidget.TextAreaWidget(cols=80, rows=8))
+
+    def set_renderer(self, key, renderer):
+        self.renderers[key] = renderer
+
+    def set_widget(self, key, widget):
+        self.widgets[key] = widget
+
+    def set_validator(self, key, validator):
+        schema = self.make_schema()
+        schema[key].validator = validator
+
+    def render(self, template=None, **kwargs):
+        if not template:
+            if self.readonly:
+                template = '/forms2/form_readonly.mako'
+            else:
+                template = '/forms2/form.mako'
+        context = kwargs
+        context['form'] = self
+        return render(template, context)
+
+    def make_deform_form(self):
+        if not hasattr(self, 'deform_form'):
+
+            schema = self.make_schema()
+
+            # get initial form values from model instance
+            kwargs = {}
+            if self.model_instance:
+                kwargs['appstruct'] = schema.dictify(self.model_instance)
+
+            # create form
+            form = deform.Form(schema, **kwargs)
+
+            # set readonly widget where applicable
+            for field in self.readonly_fields:
+                if field in form:
+                    form[field].widget = ReadonlyWidget()
+
+            self.deform_form = form
+
+        return self.deform_form
+
+    def render_deform(self, dform=None, template='/forms2/deform.mako', **kwargs):
+        if dform is None:
+            dform = self.make_deform_form()
+
+        # TODO: would perhaps be nice to leverage deform's default rendering
+        # someday..? i.e. using Chameleon *.pt templates
+        # return form.render()
+
+        context = kwargs
+        context['form'] = self
+        context['dform'] = dform
+        context['request'] = self.request
+        context['readonly_fields'] = self.readonly_fields
+        context['render_field_readonly'] = self.render_field_readonly
+        return render('/forms2/deform.mako', context)
+
+    def render_field_readonly(self, field_name, **kwargs):
+        label = HTML.tag('label', self.get_label(field_name), for_=field_name)
+        field = self.render_field_value(field_name) or ''
+        field_div = HTML.tag('div', class_='field', c=field)
+        return HTML.tag('div', class_='field-wrapper {}'.format(field), c=label + field_div)
+
+    def render_field_value(self, field_name):
+        record = self.model_instance
+        if self.renderers and field_name in self.renderers:
+            return self.renderers[field_name](record, field_name)
+        return self.render_generic(record, field_name)
+
+    def render_generic(self, record, field_name):
+        value = self.obtain_value(record, field_name)
+        if value is None:
+            return ""
+        return six.text_type(value)
+
+    def render_codeblock(self, record, field_name):
+        value = self.obtain_value(record, field_name)
+        if value is None:
+            return ""
+        return HTML.tag('pre', value)
+
+    def obtain_value(self, record, field_name):
+        try:
+            return record[field_name]
+        except TypeError:
+            return getattr(record, field_name)
+
+    def validate(self, *args, **kwargs):
+        form = self.make_deform_form()
+        return form.validate(*args, **kwargs)
+
+
+class ReadonlyWidget(dfwidget.HiddenWidget):
+
+    readonly = True
+
+    def serialize(self, field, cstruct, **kw):
+        if cstruct in (colander.null, None):
+            cstruct = ''
+        return HTML.tag('span', cstruct) + tags.hidden(field.name, value=cstruct, id=field.oid)
diff --git a/tailbone/static/css/forms.css b/tailbone/static/css/forms.css
index b3cec279..59e8b8e0 100644
--- a/tailbone/static/css/forms.css
+++ b/tailbone/static/css/forms.css
@@ -54,6 +54,7 @@ div.field-wrapper.error {
 }
 
 div.field-wrapper label {
+    color: Black;
     display: block;
     float: left;
     width: 15em;
diff --git a/tailbone/templates/forms2/deform.mako b/tailbone/templates/forms2/deform.mako
new file mode 100644
index 00000000..afc08096
--- /dev/null
+++ b/tailbone/templates/forms2/deform.mako
@@ -0,0 +1,81 @@
+## -*- coding: utf-8; -*-
+
+% if not readonly:
+<% _focus_rendered = False %>
+${h.form(form.action_url, id=dform.formid, method='post', enctype='multipart/form-data')}
+${h.csrf_token(request)}
+% endif
+
+##   % for error in fieldset.errors.get(None, []):
+##       <div class="fieldset-error">${error}</div>
+##   % endfor
+
+% for field in form.fields:
+
+    ## % if readonly or field.name in readonly_fields:
+    % if readonly:
+        ${render_field_readonly(field)|n}
+    % elif field not in dform and field in form.readonly_fields:
+        ${render_field_readonly(field)|n}
+    % elif field in dform:
+        <% field = dform[field] %>
+
+    ##       % if field.requires_label:
+            <div class="field-wrapper ${field.name} ${'error' if field.error else ''}">
+    ##             % for error in field.errors:
+    ##                 <div class="field-error">${error}</div>
+    ##             % endfor
+              % if field.error:
+                  <div class="field-error">${field.error.msg}</div>
+              % endif
+              <label for="${field.name}">${field.title}</label>
+              <div class="field">
+                ${field.serialize()|n}
+              </div>
+    ##             % if 'instructions' in field.metadata:
+    ##                 <span class="instructions">${field.metadata['instructions']}</span>
+    ##             % endif
+            </div>
+
+            ## % if not _focus_rendered and (fieldset.focus is True or fieldset.focus is field):
+            % if not readonly and not _focus_rendered:
+                ## % if not field.is_readonly() and getattr(field.renderer, 'needs_focus', True):
+                % if not field.widget.readonly:
+                    <script type="text/javascript">
+                      $(function() {
+    ##                       % if hasattr(field.renderer, 'focus_name'):
+    ##                           $('#${field.renderer.focus_name}').focus();
+    ##                       % else:
+    ##                           $('#${field.renderer.name}').focus();
+    ##                       % endif
+                          $('#${field.oid}').focus();
+                      });
+                    </script>
+                    <% _focus_rendered = True %>
+                % endif
+            % endif
+
+    ##       % else:
+    ##           ${field.render()|n}
+    ##       % endif
+
+    % endif
+
+% endfor
+
+% if buttons:
+    ${buttons|n}
+% elif not readonly:
+    <div class="buttons">
+      ## ${h.submit('create', form.create_label if form.creating else form.update_label)}
+      ${h.submit('save', "Save")}
+##         % if form.creating and form.allow_successive_creates:
+##             ${h.submit('create_and_continue', form.successive_create_label)}
+##         % endif
+      ${h.link_to("Cancel", form.cancel_url, class_='button')}
+    </div>
+% endif
+
+% if not readonly:
+${h.end_form()}
+% endif
diff --git a/tailbone/templates/forms2/form.mako b/tailbone/templates/forms2/form.mako
new file mode 100644
index 00000000..2ee96e3c
--- /dev/null
+++ b/tailbone/templates/forms2/form.mako
@@ -0,0 +1,5 @@
+## -*- coding: utf-8; -*-
+
+<div class="form">
+  ${form.render_deform()|n}
+</div>
diff --git a/tailbone/templates/forms2/form_readonly.mako b/tailbone/templates/forms2/form_readonly.mako
new file mode 100644
index 00000000..ed61a44e
--- /dev/null
+++ b/tailbone/templates/forms2/form_readonly.mako
@@ -0,0 +1,8 @@
+## -*- coding: utf-8; -*-
+
+<div class="form">
+  ${form.render_deform(readonly=True)|n}
+##   % if buttons:
+##       ${buttons|n}
+##   % endif
+</div><!-- form -->
diff --git a/tailbone/templates/master/view.mako b/tailbone/templates/master/view.mako
index 7a398676..32f7884a 100644
--- a/tailbone/templates/master/view.mako
+++ b/tailbone/templates/master/view.mako
@@ -1,10 +1,10 @@
-## -*- coding: utf-8 -*-
+## -*- coding: utf-8; -*-
 <%inherit file="/base.mako" />
 
-<%def name="title()">${model_title}: ${instance_title}</%def>
+<%def name="title()">${model_title_plural} &raquo; ${instance_title}</%def>
 
-<%def name="head_tags()">
-  ${parent.head_tags()}
+<%def name="extra_javascript()">
+  ${parent.extra_javascript()}
   % if master.has_rows:
       ${h.javascript_link(request.static_url('tailbone:static/js/jquery.ui.tailbone.js'))}
       <script type="text/javascript">
@@ -12,6 +12,12 @@
             $('.grid-wrapper').gridwrapper();
         });
       </script>
+  % endif
+</%def>
+
+<%def name="extra_styles()">
+  ${parent.extra_styles()}
+  % if master.has_rows:
       <style type="text/css">
         .grid-wrapper {
             margin-top: 10px;
diff --git a/tailbone/templates/mobile/master/view.mako b/tailbone/templates/mobile/master/view.mako
index e4d7ff91..624cd929 100644
--- a/tailbone/templates/mobile/master/view.mako
+++ b/tailbone/templates/mobile/master/view.mako
@@ -7,6 +7,8 @@
 ## ##############################################################################
 <%inherit file="/mobile/base.mako" />
 
-<%def name="title()">${instance_title}</%def>
+<%def name="title()">${index_title} &raquo; ${instance_title}</%def>
+
+<%def name="page_title()">${h.link_to(index_title, index_url)} &raquo; ${instance_title}</%def>
 
 ${form.render()|n}
diff --git a/tailbone/templates/mobile/purchases/batches/menu.mako b/tailbone/templates/mobile/purchases/batches/menu.mako
deleted file mode 100644
index aee664f3..00000000
--- a/tailbone/templates/mobile/purchases/batches/menu.mako
+++ /dev/null
@@ -1,8 +0,0 @@
-## -*- coding: utf-8; -*-
-<%inherit file="/mobile/base.mako" />
-
-<%def name="title()">Receiving</%def>
-
-${h.link_to("New Receiving Batch", url('purchases.batch.mobile_create'), class_='ui-btn')}
-
-${h.link_to("View Receiving Batches", url('mobile.purchases.batch'), class_='ui-btn')}
diff --git a/tailbone/templates/mobile/receiving/create.mako b/tailbone/templates/mobile/receiving/create.mako
index a82ee3aa..b8c3d3e1 100644
--- a/tailbone/templates/mobile/receiving/create.mako
+++ b/tailbone/templates/mobile/receiving/create.mako
@@ -1,7 +1,9 @@
 ## -*- coding: utf-8; -*-
 <%inherit file="/mobile/base.mako" />
 
-<%def name="title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; New Batch</%def>
+<%def name="title()">Receiving &raquo; New Batch</%def>
+
+<%def name="page_title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; New Batch</%def>
 
 ${h.form(request.current_route_url(), class_='ui-filterable', name='new-purchasing-batch')}
 ${h.csrf_token(request)}
diff --git a/tailbone/templates/mobile/receiving/view.mako b/tailbone/templates/mobile/receiving/view.mako
index 25c560f1..0df7b50c 100644
--- a/tailbone/templates/mobile/receiving/view.mako
+++ b/tailbone/templates/mobile/receiving/view.mako
@@ -1,7 +1,9 @@
 ## -*- coding: utf-8; -*-
 <%inherit file="/mobile/master/view.mako" />
 
-<%def name="title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; ${instance.id_str}</%def>
+<%def name="title()">Receiving &raquo; ${instance.id_str}</%def>
+
+<%def name="page_title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; ${instance.id_str}</%def>
 
 ${form.render()|n}
 <br />
diff --git a/tailbone/templates/mobile/receiving/view_row.mako b/tailbone/templates/mobile/receiving/view_row.mako
index a1649560..4bc1fe34 100644
--- a/tailbone/templates/mobile/receiving/view_row.mako
+++ b/tailbone/templates/mobile/receiving/view_row.mako
@@ -2,8 +2,9 @@
 <%inherit file="/mobile/master/view_row.mako" />
 <%namespace file="/mobile/keypad.mako" import="keypad" />
 
-## TODO: this is broken for actual page (header) title
-<%def name="title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; ${h.link_to(instance.batch.id_str, url('mobile.receiving.view', uuid=instance.batch_uuid))} &raquo; ${row.upc.pretty()}</%def>
+<%def name="title()">Receiving &raquo; ${instance.batch.id_str} &raquo; ${row.upc.pretty()}</%def>
+
+<%def name="page_title()">${h.link_to("Receiving", url('mobile.receiving'))} &raquo; ${h.link_to(instance.batch.id_str, url('mobile.receiving.view', uuid=instance.batch_uuid))} &raquo; ${row.upc.pretty()}</%def>
 
 <%
    unit_uom = 'LB' if row.product and row.product.weighed else 'EA'
diff --git a/tailbone/views/__init__.py b/tailbone/views/__init__.py
index 8cc45040..6b44f398 100644
--- a/tailbone/views/__init__.py
+++ b/tailbone/views/__init__.py
@@ -29,6 +29,7 @@ from __future__ import unicode_literals, absolute_import
 from .core import View
 from .master import MasterView
 from .master2 import MasterView2
+from .master3 import MasterView3
 
 # TODO: deprecate / remove some of this
 from .autocomplete import AutocompleteView
diff --git a/tailbone/views/master.py b/tailbone/views/master.py
index bc7af0bf..b9f82090 100644
--- a/tailbone/views/master.py
+++ b/tailbone/views/master.py
@@ -225,7 +225,7 @@ class MasterView(View):
         self.creating = True
         form = self.make_form(self.get_model_class())
         if self.request.method == 'POST':
-            if form.validate():
+            if self.validate_form(form):
                 # let save_create_form() return alternate object if necessary
                 obj = self.save_create_form(form) or form.fieldset.model
                 self.after_create(obj)
@@ -615,6 +615,7 @@ class MasterView(View):
         """
         self.editing = True
         instance = self.get_instance()
+        instance_title = self.get_instance_title(instance)
 
         if not self.editable_instance(instance):
             self.request.session.flash("Edit is not permitted for {}: {}".format(
@@ -624,18 +625,22 @@ class MasterView(View):
         form = self.make_form(instance)
 
         if self.request.method == 'POST':
-            if form.validate():
+            if self.validate_form(form):
                 self.save_edit_form(form)
+                # note we must fetch new instance title, in case it changed
                 self.request.session.flash("{} has been updated: {}".format(
                     self.get_model_title(), self.get_instance_title(instance)))
                 return self.redirect_after_edit(instance)
 
         return self.render_to_response('edit', {
             'instance': instance,
-            'instance_title': self.get_instance_title(instance),
+            'instance_title': instance_title,
             'instance_deletable': self.deletable_instance(instance),
             'form': form})
 
+    def validate_form(self, form):
+        return form.validate()
+
     def save_edit_form(self, form):
         self.save_form(form)
         self.after_edit(form.fieldset.model)
diff --git a/tailbone/views/master2.py b/tailbone/views/master2.py
index 7feb25ae..e6b22c23 100644
--- a/tailbone/views/master2.py
+++ b/tailbone/views/master2.py
@@ -39,6 +39,7 @@ class MasterView2(MasterView):
     sortable = True
     rows_pageable = True
     mobile_pageable = True
+    labels = {'uuid': "UUID"}
 
     @classmethod
     def get_grid_factory(cls):
@@ -391,8 +392,12 @@ class MasterView2(MasterView):
         the given row object, or ``None``.
         """
 
+    def set_labels(self, obj):
+        for key, label in self.labels.items():
+            obj.set_label(key, label)
+
     def configure_grid(self, grid):
-        pass
+        self.set_labels(grid)
 
     def configure_row_grid(self, grid):
         pass
diff --git a/tailbone/views/master3.py b/tailbone/views/master3.py
new file mode 100644
index 00000000..e6e0d9a8
--- /dev/null
+++ b/tailbone/views/master3.py
@@ -0,0 +1,134 @@
+# -*- coding: utf-8; -*-
+################################################################################
+#
+#  Rattail -- Retail Software Framework
+#  Copyright © 2010-2017 Lance Edgar
+#
+#  This file is part of Rattail.
+#
+#  Rattail is free software: you can redistribute it and/or modify it under the
+#  terms of the GNU General Public License as published by the Free Software
+#  Foundation, either version 3 of the License, or (at your option) any later
+#  version.
+#
+#  Rattail is distributed in the hope that it will be useful, but WITHOUT ANY
+#  WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS
+#  FOR A PARTICULAR PURPOSE.  See the GNU General Public License for more
+#  details.
+#
+#  You should have received a copy of the GNU General Public License along with
+#  Rattail.  If not, see <http://www.gnu.org/licenses/>.
+#
+################################################################################
+"""
+Master View
+"""
+
+from __future__ import unicode_literals, absolute_import
+
+from sqlalchemy import orm
+
+import deform
+
+from tailbone import forms2 as forms
+from tailbone.views import MasterView2
+
+
+class MasterView3(MasterView2):
+    """
+    Base "master" view class.  All model master views should derive from this.
+    """
+
+    @classmethod
+    def get_form_factory(cls):
+        """
+        Returns the grid factory or class which is to be used when creating new
+        grid instances.
+        """
+        return getattr(cls, 'form_factory', forms.Form)
+
+    def make_form(self, instance=None, factory=None, fields=None, schema=None, **kwargs):
+        """
+        Creates a new form for the given model class/instance
+        """
+        if factory is None:
+            factory = self.get_form_factory()
+        if fields is None:
+            fields = self.get_form_fields()
+        if schema is None:
+            schema = self.make_form_schema()
+
+        if not self.creating:
+            kwargs['model_instance'] = instance
+        kwargs = self.make_form_kwargs(**kwargs)
+        form = factory(fields, schema, **kwargs)
+        self.configure_form(form)
+        return form
+
+    def make_form_schema(self):
+        if not self.model_class:
+            # TODO
+            raise NotImplementedError
+
+    def get_form_fields(self):
+        if hasattr(self, 'form_fields'):
+            return self.form_fields
+        # TODO
+        # raise NotImplementedError
+
+    def make_form_kwargs(self, **kwargs):
+        """
+        Return a dictionary of kwargs to be passed to the factory when creating
+        new form instances.
+        """
+        defaults = {
+            'request': self.request,
+            'readonly': self.viewing,
+            'model_class': getattr(self, 'model_class', None),
+            'action_url': self.request.current_route_url(_query=None),
+        }
+        if self.creating:
+            kwargs.setdefault('cancel_url', self.get_index_url())
+        else:
+            instance = kwargs['model_instance']
+            kwargs.setdefault('cancel_url', self.get_action_url('view', instance))
+        defaults.update(kwargs)
+        return defaults
+
+    def configure_form(self, form):
+        """
+        Configure the primary form.  By default this just sets any primary key
+        fields to be readonly (if we have a :attr:`model_class`).
+        """
+
+        if self.editing and self.model_class:
+            mapper = orm.class_mapper(self.model_class)
+            for key in mapper.primary_key:
+                for field in form.fields:
+                    if field == key.name:
+                        form.set_readonly(field)
+                        break
+
+        form.remove_field('uuid')
+
+        self.set_labels(form)
+
+    def validate_form(self, form):
+        controls = self.request.POST.items()
+        try:
+            self.form_deserialized = form.validate(controls)
+        except deform.ValidationFailure:
+            return False
+        return True
+
+    def save_create_form(self, form):
+        self.before_create(form)
+        obj = form.schema.objectify(self.form_deserialized)
+        self.Session.add(obj)
+        self.Session.flush()
+        return obj
+
+    def save_edit_form(self, form):
+        obj = form.schema.objectify(self.form_deserialized, context=form.model_instance)
+        self.after_edit(obj)
+        self.Session.flush()
diff --git a/tailbone/views/settings.py b/tailbone/views/settings.py
index 1046b8ae..b15cac87 100644
--- a/tailbone/views/settings.py
+++ b/tailbone/views/settings.py
@@ -30,16 +30,9 @@ import re
 
 from rattail.db import model
 
-import formalchemy as fa
+import colander
 
-from tailbone.db import Session
-from tailbone.views import MasterView2 as MasterView
-
-
-def unique_name(value, field):
-    setting = Session.query(model.Setting).get(value)
-    if setting:
-        raise fa.ValidationError("Setting name must be unique")
+from tailbone.views import MasterView3 as MasterView
 
 
 class SettingsView(MasterView):
@@ -48,27 +41,28 @@ class SettingsView(MasterView):
     """
     model_class = model.Setting
     feedback = re.compile(r'^rattail\.mail\.user_feedback\..*')
+
     grid_columns = [
         'name',
         'value',
     ]
 
     def configure_grid(self, g):
+        super(SettingsView, self).configure_grid(g)
         g.filters['name'].default_active = True
         g.filters['name'].default_verb = 'contains'
         g.default_sortkey = 'name'
         g.set_link('name')
 
-    def _preconfigure_fieldset(self, fs):
-        fs.name.set(validate=unique_name)
-        if self.editing:
-            fs.name.set(readonly=True)
+    def configure_form(self, f):
+        super(SettingsView, self).configure_form(f)
+        if self.creating:
+            f.set_validator('name', self.unique_name)
 
-    def configure_fieldset(self, fs):
-        fs.configure(include=[
-            fs.name,
-            fs.value,
-        ])
+    def unique_name(self, node, value):
+        setting = self.Session.query(model.Setting).get(value)
+        if setting:
+            raise colander.Invalid(node, "Setting name must be unique")
 
     def editable_instance(self, setting):
         if self.rattail_config.demo():
diff --git a/tailbone/views/stores.py b/tailbone/views/stores.py
index 7981d752..143aa467 100644
--- a/tailbone/views/stores.py
+++ b/tailbone/views/stores.py
@@ -30,7 +30,9 @@ import sqlalchemy as sa
 
 from rattail.db import model
 
-from tailbone.views import MasterView2 as MasterView
+import colander
+
+from tailbone.views import MasterView3 as MasterView
 
 
 class StoresView(MasterView):
@@ -39,6 +41,7 @@ class StoresView(MasterView):
     """
     model_class = model.Store
     has_versions = True
+
     grid_columns = [
         'id',
         'name',
@@ -46,40 +49,47 @@ class StoresView(MasterView):
         'email',
     ]
 
-    def configure_grid(self, g):
+    labels = {
+        'id':           "ID",
+        'phone':        "Phone Number",
+        'email':        "Email Address",
+    }
 
-        g.joiners['email'] = lambda q: q.outerjoin(model.StoreEmailAddress, sa.and_(
+    def configure_grid(self, g):
+        super(StoresView, self).configure_grid(g)
+
+        g.set_joiner('email', lambda q: q.outerjoin(model.StoreEmailAddress, sa.and_(
             model.StoreEmailAddress.parent_uuid == model.Store.uuid,
-            model.StoreEmailAddress.preference == 1))
-        g.joiners['phone'] = lambda q: q.outerjoin(model.StorePhoneNumber, sa.and_(
+            model.StoreEmailAddress.preference == 1)))
+        g.set_joiner('phone', lambda q: q.outerjoin(model.StorePhoneNumber, sa.and_(
             model.StorePhoneNumber.parent_uuid == model.Store.uuid,
-            model.StorePhoneNumber.preference == 1))
+            model.StorePhoneNumber.preference == 1)))
 
         g.filters['phone'] = g.make_filter('phone', model.StorePhoneNumber.number)
         g.filters['email'] = g.make_filter('email', model.StoreEmailAddress.address)
         g.filters['name'].default_active = True
         g.filters['name'].default_verb = 'contains'
 
-        g.sorters['phone'] = g.make_sorter(model.StorePhoneNumber.number)
-        g.sorters['email'] = g.make_sorter(model.StoreEmailAddress.address)
+        g.set_sorter('phone', model.StorePhoneNumber.number)
+        g.set_sorter('email', model.StoreEmailAddress.address)
         g.default_sortkey = 'id'
 
         g.set_link('id')
         g.set_link('name')
 
-        g.set_label('id', "ID")
-        g.set_label('phone', "Phone Number")
-        g.set_label('email', "Email Address")
+    def configure_form(self, f):
+        super(StoresView, self).configure_form(f)
 
-    def configure_fieldset(self, fs):
-        fs.configure(
-            include=[
-                fs.id.label("ID"),
-                fs.name,
-                fs.database_key,
-                fs.phone.label("Phone Number").readonly(),
-                fs.email.label("Email Address").readonly(),
-            ])
+        f.remove_field('employees')
+        f.remove_field('phones')
+        f.remove_field('emails')
+
+        if self.creating:
+            f.remove_field('phone')
+            f.remove_field('email')
+        else:
+            f.set_readonly('phone')
+            f.set_readonly('email')
 
     def get_version_child_classes(self):
         return [