diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index f82f98fe..8d46ae28 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -355,8 +355,9 @@ def products_search(request):
                 product = None
             else:
                 product = {
-                    'uuid':                 product.uuid,
-                    'full_description':     product.full_description,
+                    'uuid':                     product.uuid,
+                    'upc':                      unicode(product.upc or ''),
+                    'full_description':         product.full_description,
                     }
     return {'product': product}