diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index 92a32990..7c25fa4d 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -20,7 +20,6 @@
 #  along with Rattail.  If not, see <http://www.gnu.org/licenses/>.
 #
 ################################################################################
-
 """
 Product Views
 """
@@ -28,6 +27,7 @@ Product Views
 from __future__ import unicode_literals
 
 import os
+import re
 
 from sqlalchemy import and_
 from sqlalchemy.orm import joinedload, aliased
@@ -295,9 +295,9 @@ def products_search(request):
     Eventually this should be more generic, or at least offer more fields for
     search.  For now it operates only on the ``Product.upc`` field.
     """
-
     product = None
-    upc = request.GET.get('upc')
+    upc = request.GET.get('upc', '').strip()
+    upc = re.sub(r'\D', '', upc)
     if upc:
         product = get_product_by_upc(Session, upc)
         if not product: