diff --git a/tailbone/views/products.py b/tailbone/views/products.py
index 2f7bf02d..a59df32f 100644
--- a/tailbone/views/products.py
+++ b/tailbone/views/products.py
@@ -558,8 +558,10 @@ class ProductView(MasterView):
 
     def render_suggested_price(self, product, column):
         text = self.render_price(product, column)
+        if not text:
+            return
 
-        if text and self.show_price_effective_dates():
+        if self.show_price_effective_dates():
             history = self.get_suggested_price_history(product)
             if history:
                 date = localtime(self.rattail_config, history[0]['changed'], from_utc=True).date()