diff --git a/rattail_fabric/deploy/backup/backup-everything.mako b/rattail_fabric/deploy/backup/backup-everything.mako
index 2278f9b..243373d 100755
--- a/rattail_fabric/deploy/backup/backup-everything.mako
+++ b/rattail_fabric/deploy/backup/backup-everything.mako
@@ -14,8 +14,7 @@ fi
 
 
 RATTAIL="/srv/envs/${envname}/bin/rattail --config=$CONFIG $PROGRESS"
-PIP=/srv/envs/${envname}/bin/pip
-export PIP_CONFIG_FILE=/srv/envs/${envname}/pip.conf
+PIP="sudo -u ${user} PIP_CONFIG_FILE=/srv/envs/${envname}/pip.conf /srv/envs/${envname}/bin/pip"
 
 # upgrade pip
 $PIP install $QUIET --upgrade pip