diff --git a/rattail_demo/web/webapi.py b/rattail_demo/web/webapi.py
new file mode 100644
index 0000000..591b2e6
--- /dev/null
+++ b/rattail_demo/web/webapi.py
@@ -0,0 +1,52 @@
+# -*- coding: utf-8; -*-
+"""
+Rattail Demo web API
+"""
+
+from __future__ import unicode_literals, absolute_import
+
+from pyramid.config import Configurator
+from pyramid.authentication import SessionAuthenticationPolicy
+
+from tailbone import app
+from tailbone.auth import TailboneAuthorizationPolicy
+
+
+def main(global_config, **settings):
+    """
+    This function returns a Pyramid WSGI application.
+    """
+    # make config objects
+    rattail_config = app.make_rattail_config(settings)
+    pyramid_config = Configurator(settings=settings, root_factory=app.Root)
+
+    # configure user authorization / authentication
+    pyramid_config.set_authorization_policy(TailboneAuthorizationPolicy())
+    pyramid_config.set_authentication_policy(SessionAuthenticationPolicy())
+
+    # always require CSRF token protection
+    pyramid_config.set_default_csrf_options(require_csrf=True, token='_csrf', header='X-XSRF-TOKEN')
+
+    # bring in some Pyramid goodies
+    pyramid_config.include('tailbone.beaker')
+    pyramid_config.include('pyramid_tm')
+    pyramid_config.include('cornice')
+
+    # bring in the pyramid_retry logic, if available
+    # TODO: pretty soon we can require this package, hopefully..
+    try:
+        import pyramid_retry
+    except ImportError:
+        pass
+    else:
+        pyramid_config.include('pyramid_retry')
+
+    # add some permissions magic
+    pyramid_config.add_directive('add_tailbone_permission_group', 'tailbone.auth.add_permission_group')
+    pyramid_config.add_directive('add_tailbone_permission', 'tailbone.auth.add_permission')
+
+    # bring in some Tailbone
+    pyramid_config.include('tailbone.subscribers')
+    pyramid_config.include('tailbone.api')
+
+    return pyramid_config.make_wsgi_app()
diff --git a/setup.py b/setup.py
index 18e4bc7..3881c09 100644
--- a/setup.py
+++ b/setup.py
@@ -77,6 +77,7 @@ setup(
     entry_points = {
         'paste.app_factory': [
             'main = rattail_demo.web.app:main',
+            'webapi = rattail_demo.web.webapi:main',
         ],
         'rattail.config.extensions': [
             'rattail-demo = rattail_demo.config:DemoConfigExtension',